Trendy eyewear brand Ace & Tate activates innovative, market-first DOOH campaign in multiple EMEA markets
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform.
As part of the multi-market DOOH activation, Billups has integrated with the Hivestack Demand Side Platform (DSP) to activate Ace & Tate’s “Bring On The Sun” campaign programmatically using advanced weather-triggered targeting capabilities available within the Hivestack platform. Utilizing impactful and striking creative,’ the DOOH campaign activates when sunshine levels reach a specific point to target audiences at a critical moment and drive footfall to Ace & Tate stores and online.
The partnership also allows Billups in The Netherlands to benefit from the international reach and scale of the Hivestack Supply Side Platform (SSP) by launching the campaign on digital screens in multiple markets, targeting new audiences and driving additional engagement in the United Kingdom, Germany and Belgium.
Sergio Bouterse, VP Demand Benelux at Hivestack said: “We are thrilled to partner with Billups in The Netherlands to offer our advanced weather-trigger capabilities within the programmatic DOOH activation for Ace & Tate’s creative new campaign. It is an exciting time in the Benelux market, in particular in Amsterdam, and we are looking forward to seeing Ace & Tate pioneer the DOOH space by using the power of programmatic DOOH to reach audiences at scale and drive business growth.”
Andrew Brunton, Regional Director (Amsterdam) at Billups added: “With their global scale and highly effective targeting capabilities, Hivestack is the ideal partner to drive success for Ace & Tate through programmatic DOOH. Programmatic DOOH is the perfect enhancement for the “Bring On The Sun” campaign delivering further relevance and context to the messaging beyond the multi-format campaign that is live. We are excited to utilize the weather-based triggers available in the Hivestack DSP to maximise reach and activate this multi-market campaign.”
April 4, 2022, saw the programmatic portion of this unique multi-market campaign for popular eyewear brand Ace & Tate marks a seismic shift for programmatic DOOH in The Netherlands. It comes at a time when brands are continuing to reevaluate the way in which they reach and connect with audiences outside of the home in order to deliver relevance and precision. Through this intelligently designed campaign, Ace & Tate, via their OOH partner, Billups, are positioning themselves at the forefront of programmatic DOOH, pioneering the space in The Netherlands and across Europe.