The fifth season of Big Brother Naija, sponsored by leading online entertainment and gaming brand, Betway, officially kicked off on Sunday, July 19, 2020 with a grand premiere anchored by the show’s long-time host and Betway ambassador, Ebuka Obi-Uchendu.
The premiere saw the introduction of 20 housemates who will be competing for the 85 Million Naira grand prize – the biggest grand prize in the history of BBNaija – as well as a variety of other prizes courtesy of Betway.
Betway had unveiled superstar producer Don Jazzy, and media personality, Ebuka Obi-Uchendu, as its BBNaija ambassadors at a virtual press briefing a few days ago with Country Manager, Lere Awokoya, saying, “Don Jazzy and Ebuka are two of Nigeria’s leading pop culture influencers and trendsetters. Through our partnership with these two superstars, and with Betway as BBNaija’s headline sponsor, we are able to connect even more with a passionate entertainment audience and bring the ultimate gaming experience to millions of Nigerians.”
Since their unveiling, the duo of Ebuka and Don Jazzy have taken to social media to celebrate the brand and their new positions. Don Jazzy, in his usual fashion and in partnership with Betway, has been giving away cash gifts to while also promising that there will be even more giveaways as the new season gets underway.
As the headline sponsor for this season of Big Brother Naija, Betway is set to add to the thrill of the BBNaija experience through its weekly Arena Games, and a variety of gaming activities, both on the show and on the various Betway platforms – all of which will give viewers the chance to win exciting prizes.
Speaking on the partnership and the brand’s plans for housemates and viewers of the show this season, Lere Awokoya said, “Betway’s collaboration with Big Brother Naija presents us with the opportunity to engage and connect with Nigerians through our amazing range of sports betting and online games. There are tons of activities planned and prizes to be won, and we are looking forward to unveiling them over the next 71 days.”