Bolaji Abimbola, COO, Integrated Indigo

 

A budding public relations and communication outfit. Integrated Indigo Limited and PR subsidiary of Noah’s Ark Group has displaced the incumbent, XLR8 on the Nigerian Bottling Company (NBC) PR account, the report has revealed.

Bolaji Abimbola, COO, Integrated Indigo
Bolaji Abimbola, COO, Integrated Indigo

The new but vibrant agency was announced the winner after a pulsating pitch process which last several months. NBC is the bottler of Coca-Cola in Nigeria, the soft drink giant.

In the letter of appointment issued to Integrated Indigo Limited and signed by the Legal, Public Affairs and Communication Director, Mrs. Folasade Morgan, Nigerian Bottling Company Limited noted that it was pleased to appoint Integrated Indigo Limited as its PR agency following various discussions held during the just concluded PR pitch process.

With the appointment, Integrated Indigo Limited is expected to manage Nigerian Bottling Company Limited (NBC), as it relates to PR Advisory Services, Media Engagement, Media Coverage (Traditional and Online media), Advertising and Event Management, working closely with the Legal, Public Affairs and Communications department.

According to the Managing Director/CEO, Integrated Indigo Limited, Mr. Bolaji Abimbola, the Agency is excited and proud to partner with NBC an undisputable thought leaders in its category with over six decades of existence, refreshing Nigerians and consistently adding value to its numerous stakeholders.

“We are very proud to have emerged as the PR agency for NBC.  NBC is a company that every agency would love to work with not only because of its thought leadership positioning in the sector where it operates, but also because of its rich heritage derived from its over six decades of operations”, he said.

Abimbola revealed that the contract takes effect from April 1st on a retainership agreement with the main responsibility to manage, sustain and entrench the positive image currently enjoyed by NBC among its stakeholders.

“Beyond the opportunity to manage the NBC Corporate Image, we would also manage its extensive Corporate Social Responsibility (CSR) portfolio through which the company supports and enhances the lives of its employees, consumers, the communities where it operates, its trade partners, and other relevant stakeholders”, he added.