The much-anticipated biography of Nigeria’s foremost marketing communications practitioner and Chairman of Troyka Holdings, Dr Biodun Olusina Shobanjo has been slated for public presentation in Lagos on Thursday, 26 November, 2020.
The book titled, The Will To Win: The Story of Biodun Shobanjo is written by Mr Dotun Adekanmbi, an award-winning business journalist and accomplished public relations practitioner.
Distinguished boardroom guru and diplomat, Ambassador (Dr) Christopher Kolade CFR, will chair the launch while renowned African entrepreneur, Chief Dele Fajemirokun, is the Chief presenter of the book. Veteran journalist, Mr Ray Ekpu, will review the biography during the launch.
The Will To Win: The Story of Biodun Shobanjo is the first authoritative biography on the guru of advertising who at various times had been conferred with high honours including Doctor of Letters (D.Litt Honoris Causa) by the Obafemi Awolowo University; Advertising Man of All Time by The Sun newspapers and Most Influential Personality in Advertising in Africa by Africa Development Magazine, Ghana.
The book chronicles the trajectory of Shobanjo’s career right from his humble beginning as a Studio Manager in then Nigerian Broadcasting Corporation (NBC) now Radio Nigeria to his days at Grant Advertising Ltd, an American-Nigerian agency; his foray into entrepreneurship when he co-founded Insight Communications in 1980 and his days as a daring creative innovator in the marketing communications industry till date.
Author of the book, Adekanmbi, said: “I was motivated to write this book because I found Dr Shobanjo’s personality and professional accomplishments quite intriguing, particularly because he evokes diverse passions in players in his industry. My determination to unravel the myths that surround him prompted my proposal to write The Will To Win: The Story of Biodun Shobanjo. His willingness to share his professional worldview with young practitioners and people in search of knowledge is what is now being presented to the public.”
While commenting on the book, Shobanjo disclosed that its publication took a while because he had never been interested in a ‘been there, seen it all and done it all’ kind of storytelling, saying:
“In my view, every biography must be a learning encounter for its reader; not a platform for a subject to blow the trumpet of perceived accomplishments in one’s field over several decades. For me, therefore, The Will To Win: The Story of Biodun Shobanjois a legacy project intended to demonstrate how our Groups – Troyka Holdings, Insight Redefini, Halogen Group – arrived at where we are today in our industry. As I like to say, ‘unless people understand the dream, they cannot act the dream.’”