Commissioner for Information and Strategy in Lagos State, Mr Steve Ayorinde will on Thursday, January 21, 2016 commission the new Secretariat of the Public Relations Consultants Association of Nigeria (PRCAN).
The landmark event will mark the first time the association, founded in 1982, will be having a place of its own. The umbrella body of Public Relations consultancy firms operating in Nigeria had operated from various locations over the decades but never before now had its own Secretariat.
Mr Ayorinde will be joined by the president of Nigerian Institute of Public Relations, Dr Oladele, Rotimi, President of the Association of Advertising Agencies of Nigeria (AAAN), Mr Kelechi Nwosu, President of the Advertisers’ Association of Nigeria (ADVAN), Mr David Okeme, President of the Experiential Marketers Association of Nigeria (EXMAN), Dr Rotimi Olaniyan, President of the Outdoor Advertising Association of Nigeria (OAAN), Mr Babatunde Adedoyin as well as leaders of other related sectoral groups in the country.
The event will be holding at the new PRCAN secretariat located in the upscale area of Moshood Abiola Crescent in Ikeja Lagos.
Speaking about the event, President of PRCAN, Mr John Ehiguese, explained that the occasion underscored the association’s resolve to strengthen the PR profession in the country and also portray serious-mindedness to the international communities.
“This epoch event will attract leading lights in the PR and communications industry in the country. It will also portray PRCAN to people both at home and abroad as serious-minded professional body that seeks to strengthen standards in the profession. “
PRCAN, the umbrella body of Public Relations consultancy firms operating in Nigeria, has as its primary objective the promotion of professional reputation management in Nigeria, in both the public and private sectors. It is also committed to maintaining professional standards and discipline among members and providing the right environment for the public and private sectors to meet their PR consultancy needs.
PRCAN is chartered by NIPR Bye Law to cater to the interests of the consultancy side of PR practice in Nigeria. It currently has a membership of 52 PR firms providing services across at least 21 PR practice areas.