Martell said it has launched ‘The Martell Box’, a two-day pop-up, designed to host clients and select consumers to acquaint themselves with the Maison Martell brand.

According to a statement, the installation was done to make the Martell experience worthwhile for the event’s guests, with a focus on key sensory elements.

At the event, Martell’s Brand Ambassador, Jeff Nweke, explained the history and heritage of the Maison and journeyed the guests through a sensorial discovery Martell’s range of cognacs which are Martell VS, Martell Blue Swift, Martell XO, Martell XXO and Martell L’Or de Jean.

The Managing Director, Pernod Ricard Western Africa, Sola Oke, said, “We are proud to celebrate this landmark innovative concept which brings to life Martell’s over 300 years of audacity. The Martell Box reflects our vision of elevating cognac into an experience that puts the consumer front and centre, in a way that challenges the norm of what a brand experience is.

“The Martell box offers our consumers new ways to explore, immerse and engage with the brand, as we bring them audacious experiences through which they can discover our heritage, our savoir-faire and our cognacs as never before.”