It is almost incredible to see a Nigerian agency rank third in the world’s benchmark for creativity in public relations. Yet that is the feat Modion Communications pulled in 2021, six years after it was founded in 2015.
Modion Communications hit the ground running since its establishment as it keeps garnering laurels after laurels for its exceptional crafts in PR, activations, media relations and consumer engagements.
Having Set the vision to be an African dominance PR agency for itself, Modion has interestingly cornered the image-making space with creative, avant-garde thinking and a ‘winnovative’ mindset that keep others on their toes.
Modion came third in PRovoke Media’s Top 15 Weighted Global Creative Index with a 538 score behind Singapore’s Pinpoint PR and Portuguese Corpcom with 545 and 800 points to emerge second and first respectively.
This, no doubt, is a milestone achievement not just in the country but across the continent of Africa, considering that PRovoke Media is one of the world’s most authoritative performance and ranking agencies in the global PR industry.
As if that was not enough, Modion was also rated second most creative PR agency in the EMEA (Europe, Middle East, and Africa) region in the Top 15 weighted 2021 ranking.
Organisers of the event noted that the “measure of agency creativity comes from weighing agency scores according to their staff size”, so PRovoke Media “used a point per head calculation to identify ‘pound for pound’, the most creative PR agencies in the world”.
Prior to this enviable height attained by Modion, the agency is the first PR Agency in Africa whose work in 2021 reached the highest rank ever at the Top 10 Global SABRE Awards since Ogilvy SA came 8 in 2015.
For the record, Modion’s campaign for Lumos Nigeria, titled ‘Touching Lives Through A Determined School Child – Dele Fathia’, came 7th in the Top 10 SABRE Award.
Lumos, a Nigeria based leading provider of solar and renewable energy, bankrolled the PR campaign that also clinched the Platinum SABRE Award for Africa, first of its type by any Nigerian PR Agency.
An Ondo town schoolgirl, whose viral picture of her using the illumination from one of her town’s ATM facilities to study at night, prompted a social impact PR response from Modion Communications with support from Lumos Nigeria.
Modion in collaboration with Lumos installed the company’s power system in Dele’s home within 48 hours. With that provision, Dele was able to do her next schoolwork in the comfort of her home. This gesture tremendously amplified the narrative of how solar could help improve access to electricity in the unconnected and under-served rural communities in Nigeria.
Chairman, SABRE Awards’ Jury, Paul Holmes, described the campaign as “a campaign that understood the power of one person’s story to illuminate a broader issue.”
Holmes added that “the company took tangible steps to improve the situation, drawing wider attention to a serious issue and establishing itself as a leader in its market”.
SABRE Award is the most prestigious award for outstanding achievements in PR across the world.
Speaking on this feat, Chief Executive Officer, Modion Communications, Odion Aleobua, said “This is another historic milestone by the Agency that shows clearly that the creative solutions offered to our clients are globally competitive. We are humbled to fly the Nigerian and African flags high on the global stage. It is indicative of the growth of creativity on the continent.”
In total, Modion has won six SABRE Awards and commendations – One Platinum, three Diamond trophies and two certificates of excellence in the last two years.
Modion Communications, a full-spectrum agency focused on providing public relations, brand development, marketing activations, media engagement, crisis communications, financial PR, investors’ relations support, event management, digital marketing and media publishing, is headquartered in Lagos, Nigeria.
Driven with the vision to be superior, innovative and creative while offering cutting-edge communications solutions to individuals, small businesses, large corporates, industries and government agencies, Modion has indelible footprints on the continent.
Modion offers dynamic, creative, strategic, client-tailored, result-driven advisory and know-how in public relations, brand management, tactical media engagement, event management, marketing communications and digital marketing with a mastery touch too rare to find elsewhere.
Barely a year after it commenced operations, Marketing Edge recognised Modion Communications as Nigeria’s Outstanding Young PR Agency of the Year in 2016, and in 2018, Marketing World Awards Ghana awarded the Nigerian Most Innovative PR Agency of the Year to Modion Communications.
Modion Agency makes the list of young PR agencies in Africa to have won six SABRE Award recognitions in its first six years of operations.
Odion Aleobua, after he had received marketing communications industry accolade as Nigeria’s ‘Outstanding PR Personality of The Year’ in 2018, was not so keen to celebrate, as he insisted that the team was hungry for more laurels, international laurels.
True to his hunger of greater achievement, the agency was recognised as the Outstanding Young PR agency of the year, to which he said the successive accolades have humbled him and his team.
“To be recognised by the industry for the work we do at Modion Communications, is a testament that we are evolving into market leadership quite well. This is a significant milestone for the PR agency we founded in 2015, just three years ago. We have now graced this podium twice in two years, back-to-back, year-on-year in the three years since our establishment. This is an indication that we are driving our vision of being Africa’s most respected PR agency in the right direction and must continue to produce compelling and superior ideas for our clients,” he said.
He added, “We understand that though we are a very young agency, we have been able to touch brands and corporates that are way older. We take that opportunity to demonstrate our capacity to these brands very seriously. Which is what we are eternally grateful to brands like Oando, Leadway Assurance, Lagos State Government, Arcskills, Axxela, Rainoil, Nexus, Lumus Nigeria, Platform Petroleum, Nepal Oil, Nigerian Content Development and Monitoring Board (NCDMB), Nigerian Gas Association (NGA) to mention but a few, for believing in our ability to drive or shape their narrative or their reputation building efforts.
“Working with this calibre of clients had been instrumental in our continually pushing the envelope to ensure we deliver the most thought-provoking PR initiatives at all times and at different levels, even under the tightest of schedules. We will continue to develop new initiatives, give insights and as well create mind-blowing innovations that will shape how the end users perceive our clients in line with achieving brand objectives. We will continue to show competence as we offer dynamic, strategic, client-tailored initiatives in our quest for providing unique solutions with unparalleled excellence.”
