As part of its commitment to foster communal spirit among Nigerians as well as celebrate the unique diversity among its customers, MTN Nigeria supported the just concluded Diwali Festival of Lights, which took place at Tafawa Balewa Square, Lagos on Saturday, 16th November, 2019.
Diwali, which means an array of lights, is the most important festival celebrated in India and symbolizes the victory of good over evil. During the annual celebration, friends and families gather to share love, food and happiness to others. For many Indians and non-Indians alike who attended the event, it was an amazing experience.
The festival kicked off with an exhibition of various Indian cuisine, as well as other Indian products. The event also had in attendance over 4000 Indians and lovers of Indian culture, whose excitement lit up the venue. The crescendo was when popular Indian music trio, Shankaar Ehsaan Loy took to the stage, performing some of their hit Bollywood soundtracks. This heightened the much expected excitement from guests.
Speaking on MTN’s sponsorship of the festival, Chief Operating Officer, MTN Nigeria, Mazen Mroue, said “we are building a legacy of changing lives by creating an environment that will foster financial technology and promote digital inclusiveness. This is in line with our ‘We are Good Together’ initiative which goes beyond the business and pursues a deeper connection, integration, and co-operation with our customers in Nigeria, irrespective of cultural differences.”
Sharing his excitement at the event, he said “ It is very important for people to feel at home wherever they go, Diwali festival is about spreading the message of love, peace, happiness and friendship. We are good together, everywhere you go.”
Also present at the event were High Commissioner of India to Nigeria, Abhay Thakur; Chief Marketing Officer, MTN Nigeria, Rahul De; President, Indian Cultural Association, Sanjay Jain and other high profile members of the Indian Cultural Association.
The MTN “We are Good Together” initiative is aimed at demonstrating how lives can be transformed by improving digital access, driving financial inclusion, empowering and enabling SMEs, creating jobs and broad community development, among many others, in strong partnership with its host countries.