MTN Nigeria has launched Turn it Up, an initiative to spur Nigerians to look within their environment to improve their lives.
With Turn it Up, Nigerians are encouraged to ‘turn up’ their creative, imaginative and innovative energies while MTN serves as an enabler. The company seeks to continue empowering Nigerians with the tools and connectivity for the right opportunities.
Speaking at the launch, Chief Marketing Officer, MTN Nigeria, Rahul De said “We want Nigerians to excel and attain their dreams and aspirations. This campaign is about changing and improving the quality of lives, encouraging Nigerians to rethink and embrace a new approach that reflects the changing dynamics of the world around us. This is what drives us to continue investing and exploring opportunities for Nigerians.”
“For us at MTN, our promise is to be that brand that will stand with every Nigerian in their quest to turn things up and live their best. This philosophy will guide everything we do as a brand this New Year.”
The ICT Company also unveiled a two minutes mini documentary for “Turn it Up” during the official launch. The television commercial positions MTN Nigeria creating the right channels and ecosystems to enable Nigerians use their boundless creative energies with the rest of the world.