Bada Akintunde-Johnson, Nissi Ogulu, Abuchi Peter Ugwu and Daniel Owolabi to explore ‘The Impact of Innovative Tech on Africa’s Creative Industry’
Entertainment giant and multimedia powerhouse, Paramount Africa and Youth & Music Lifestyle channel MTV base, announced that it will be hosting its media and entertainment-focused panel session at the 2022 edition of AfricaNXT on Thursday March 3, 2022, at Landmark Event Centre in Lagos by 11am WAT.
This year’s AfricaNXT event is a week-long expert-led discussions themed ‘The Next 10 Years: Reimagining our Approach to Innovation, Renewing our Collective Commitment to Africa’s Prosperity’. It is aimed at fostering and encouraging innovative solutions that will further develop the African continent.
The Paramount Africa panel discussion will centre on the topic: ‘The Impact of Innovative Technologies on Nigeria’s Creative Industry’. Panellists set to share from their wealth of knowledge at the event include Country Manager, Paramount Africa, Bada Akintunde-Johnson; Dynamic Creative, Nissi Ogulu; Chief Executive Officer, Chocolate City, Abuchi Peter Ugwu; and Label Manager, Sony Music Africa, Daniel Owolabi.
Speaking on the upcoming event, Bada noted that breakthroughs in technology are happening at a rapid rate, hence the need to have conversations to effectively maximise the current era.
“With technology now a powerful global tool across every sector of the economy, there is an urgent need to understand its impact on Africa’s creative industry,” said Bada. “We can’t deny that these technologies are shaping the way consumers think, feel and act, but this data must be properly harnessed and effectively maximised if we will see results.”
“In this year’s edition of AfricaNXT, giving practical examples, the panelists will explore the impact of innovative technologies as well as new ways and methods of leveraging tech solutions for the creative industry. This will give creatives and other attendees a guideline to help them better leverage the available tech solutions of 2022 and beyond.”
“They will also learn some of the key steps Paramount Africa is taking to improve the creative space in Africa. With these conversations, we are confident that this will be the beginning of several disruptions in Africa’s creative economy,” he concluded.
The panel session will be moderated by Iloise, a member of the MTV Base Culture Squad.
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