Nimbus Media Limited has announced a call for entries for its Nimbus Aid Project to support 10 women-led SMEs and pre-seed startups with N2m worth of advertising each on Nimbus’s outdoor advertising screens across Nigeria.

Speaking on the call for entries, the company’s Managing Director and Chief Executive Officer, Olawale Adegoke, said, “With the ongoing economic challenges faced by SMEs and startups, it is understandable that they do not have resources for promotional campaigns. As a result, we are collaborating with our partners to help these businesses grow.”

According to Adegoke, each winner would receive N2m worth of advertising on Nimbus boards across Nigeria. He added that Nimbus Aid Project 2022 was being executed in collaboration with the Lagos State Employment Trust Fund, TechCabal, and Marketing Edge magazine.

Together with a group of judges, he added, the partners wound help to select deserving beneficiaries who would receive advertising support from Nimbus.

Speaking about the partnership, the Director, Strategy, Funding and Stakeholder Management, LSETF, Ms Sheila Ojei, said, Partnerships such as this gives us the opportunity to support SMEs in Lagos. Giving them visibility on this platform will expand their businesses and increase profitability.

“An increase in profitability means the ability to create jobs and contribute to the reduction of unemployment in Lagos State. We commend Nimbus for this initiative and are open to collaborations that can drive the vision of LSETF to create more jobs for Lagos residents.”

Also speaking, a representative from Big Cabal Media said entries for the 2022 Nimbus Aid Project woud run from September 2022, and close on October 5, 2022.

After the initial call for entries, 20 finalists woud be selected from the first phase, and the eventual 10 winners would be chosen from a public vote that will be announced later, she said.

Concerning the eligibility of the entries, applicants’ businesses are expected to be registered companies with viable businesses that have the potential to create jobs and economic opportunities, she said.

According to a statement, initially called Nominate A Charity, the Nimbus Aid Project had, since 2016, supported organisations making meaningful impact in Nigerian communities with advertising collateral. The project focuses on organisations and businesses providing economic opportunities and jobs this year.