Ogilvy South Africa, a leading advertising agency, has emerged as the biggest winner at the 2022 Loeries event with 25 awards, given for work across multiple brands including Volkswagen, AB InBev, Coronation, KFC, Mondelez, and Spotify.
The agency bagged a total of 7 golds, 4 silvers, 10 bronze, and 4 craft certificates across multiple disciplines: digital crafts, use of technology, media innovation, social media, graphic design, mixed media campaigns, radio crafts, film crafts, and integrated campaigns at the 44th Loeries Awards, largest and most prestigious Advertising Festival in the region.
Commenting on the win, Pete Case, CEO and creative chairman of Ogilvy South Africa stated: “ I am so proud of our teams and the level of work we were able to produce this year especially when we see the spread of work across so many of our great clients. We strive to create work that engages with people in unusual, relevant, surprising, and impactful ways. This Loeries, our work underlined that ambition. Thank you to the judges and a huge thank you to our clients for their partnership on all the work we’ve made with them this year.”
Ogilvy’s biggest winner was Volkswagen with its integrated ‘Game On’ campaign, winning 4 of the 7 golds won. A metaverse inspired campaign, combining Volkswagen’s first ever non-fungible token (NFT) collection, with a gamified fan experience. An integrated campaign using multiple media in parallel to entice a hard-to-reach audience, to engage for record levels of time with the brand, alongside record levels of vehicle sales.
Also commenting, Bridget Harpur, head of Marketing at Volkswagen Group SA said: “We are overwhelmed with gratitude for the recognition from the Loeries co.