Omnicom Media Group performance marketing agency TCA has been named North America media agency of record by publicly traded Ferguson Enterprises, a $30 billion provider of products and services for the construction sector.
The company reported net advertising and marketing costs in its fiscal year 2023 of just over $400 million. Media expenditures were not broken out.
The decision, which followed a competitive pitch involving several major holding company agencies, comes as the company looks to expand its media efforts focusing on full-funnel campaigns.
“In looking at the requirements to achieve our next level of growth, we sought an innovative, results-oriented agency to enhance our in-house resources and capabilities,” said Ferguson’s CMO, Victoria Morrissey.
TCA designed a bespoke marketing and media solution for Ferguson that can adapt to their changing needs as the company continues an aggressive expansion strategy—it’s made 50 acquisitions in the past five years.
