ORS, Organic Root Stimulator produced by African Consumer Care Limited has said that the hair brand trained 32,000 hairstylists across 36 states in Nigeria per quarter on active education, trends and proper use of ORS products.
The Business Head, Sub-Saharan Africa region, Mr Sanjay Kashyap made this known at the 2019 National Hairstylists Appreciation Day in Ikeja Lagos.
Kashyap said that apart from celebrating and honouring these very key stakeholders, ORS has also made it a duty to train these hair stylists every quarter. “We trained 8,000 hairstylists every quarter in a year,” he said.
Speaking further on the appreciation day, the business manager stated that “We are honoring hairstylists who make artful hairstyles possible. A talented hairstylist will not only make you look good but also make you feel good,” he said.
“We are also using this platform to entrench our strong partnerships and rollout our activity calendar for the year with the national and state chapters of invited hair associations across the country.
According to him, “Today is not only about celebrating but a lasting partnership with the ORS brand to drive expert hair care practices, product knowledge amongst a cross section of hairstylists, present,” he told teeming hairstylists who attend the event from 19 states.
Speaking further on his brand effort to entrench best hair care practice amongst hair professionals across Nigeria, the Sub-Saharan Africa Business Head told the media that the brand is driving best hair care practice at the state and national levels of the hairstylist associations, via education support.
“We are driving best hair care practices at both state and national chapters, through active education support at accredited LABHCA and NASHCO Hair Institutes, where we teach the students on latest hair care trends, practices and product usage to guarantee the best results.”
Across board, Kashyap said, “We engage 8000 Stylists on a quarterly basis through zonal meetings. This unique platform has afforded stylists a closer working relationship with the ORS brand, which in turn has given us a platform to drive product knowledge and usage.
On the success story the brand has achieved, the business head of the company said, the success story of the brand has been based on the quality of our products. This quality has been affirmed by the group of hairstylists present at the event today.
Furthermore, all products produced in Nigeria are evaluated across accredited salons before sales occur, he informed. “We are actively involved with our distributors in terms of the perfect product fit for the Nigerian female consumer”.
In an event that has in attendance over 100 hairstylists from Lagos, Oyo, Akwa Ibom, Ekiti, Delta, Abia, Enugu and other 12 states, hairstylists lauded the ORS brand for its support through active education and product usage.
Reinforcing the stylists’ position, the President of Lagos State Barbers, Hairdressers Cosmetologists Association – LABHCA, Mrs. Ijaoba Oladipupo said it is an excellent programme that should be sustained.
She urged ORS brand to ensure the appreciation day is done annually that will continue to foster comradeship among the stylists as the brand will use the platform to introduce new products and innovation to them.
Mrs. Oladipupo however charged ORS to issue certificate to those the brand has trained in order to reassure their customers that they are well trained to handle and use ORS brands.
Corroborating LABHCA boss, the President of National Association of Hairdressers & Cosmetologists- NASHCO, Mrs. Abahare Surat extolled ORS partnership with the hair professionals and urged other products to emulate the footprint of ORS.
“This is the brand that has supported us from the beginning. ORS has always trained and supported hairstylists from inception. We are very grateful and like Oliver Twist, we can only ask for more,” she said.
ORS is a leader in the ethnic hair care market. Trusted, true and the “original”, its hallmark is exceptional quality, performance and integrity – qualities which it is employed to develop and deliver the best products for relaxed and natural hair.
“We are dedicated to identifying holistic, innovative remedies for the healing and renewal of hair, skin and body. This philosophy has made us a leader in natural, therapeutic health and beauty aids. We have developed a unique range in such categories as: hair and scalp restoration, therapeutic, chemical reformation, styling aids, and hair and scalp maintenance. Our ORS product range responds to the consumer’s demand for natural products that really work. Hair and scalp are revitalized to a healthy, wholesome condition,” Kashyap said.
