The 2020 Shoprite Breast Cancer Awareness campaign yielded a massive result in six geo-political zone with over three thousand one hundred and twenty seven, (3,127) women participating in the first quarter of the 2020 campaign.
The project is in partnership with Run For a Cure Africa (RFCA) which gave them free access to this service.
The event themed ‘the big pink fight’ kicked-started in the early weeks of February 2020 and provided Nigerian women the opportunity to undergo clinical breast examinations, ultrasound scans and mammograms.
Four of the six screening stations were located at Shoprite supermarkets including Shoprite Asaba mall (Delta State), Shoprite Onitsha Mall (Anambra State), Shoprite Novare Gateway mall (Abuja) and Shoprite Ado Bayero Mall (Kano).
“As a result of Shoprite’s partnership with RFCA, which dates back to 2014, more than 8000 women have now undergone screenings,” said Shoprite Nigeria’s Kunle Abiola.
M. Abiola, who expressed satisfaction at Novare Gateway Mall Abuja during the event said, “We’re thrilled about the great turnout this year and we plan to roll this initiative out to more communities where we trade”.
According to Dr. Ebele Mbanugo, Founder/Executive Director of RFCA, “Nearly a 100per cent of the time, women with breast cancer survive if the cancer is discovered early on, but unfortunately this number is reversed in Nigeria because of late detection.”
“We are very pleased about the huge turnout of women in the states where we hosted this event with Shoprite. If more businesses partnered with us, we would be able to create even further awareness and reach out to thousands more women across our country,” Dr. Mbanugo said. Shoprite has positively impacted the lives of many Nigerians since opening its first store in Lagos in December 2005 through its support of local schools as well the financial assistance it provides to almost 2000 organisations in the country.