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Navigating uncertainty: The enduring value of OOH advertising in challenging times
By: Philip Odiakose
In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions...
The role of evangelism, education in fostering a healthy PR Measurement...
Philip Odiakose
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I...
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BRAND NUGGET
Treatise on Influencer Marketing
By Adetola Odusote Mnipr, ArpaThe world around us has changed considerably over the last few years. The arrival of Covid 19 in...
Stakeholders marketing
Welcome to this week's edition of BRAND NUGGET WITH TOLA ODUSOTE (Mnipr, arpa)
Let’s move away from brand and...
Brand equity
Adetola Odusote Mnipr, arpa
We all hear it, many of us say it, but not all understand its true...
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