Thursday, March 28, 2024
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PR Measurement

Navigating uncertainty: The enduring value of OOH advertising in challenging times

By: Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions...
PR Measurement

The role of evangelism, education in fostering a healthy PR Measurement...

Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I...

Entertainment News/Hospitality

African Voices Playmakers,
This week’s edition of the Glo-sponsored African Voices Playmakers, a magazine program of Cable News Network (CNN) is featuring the unique talent of Ghanaian Afropop and reggae star, Stonebwoy.  In an honest interview with CNN's Larry Madowo, the 36-year-old, whose real  name is Livingstone Etse Satekla, claims to be the "King of Afro-dancehall." He serves...
staffbus.ng (Staff Bus Nigeria), a tech startup solving the challenges of daily commute in Lagos has clinched the grand prize of ₦5million at the Seyi Tinubu Empowerment Project (STEP), Lagos Edition on Tuesday. In addition to the grant is a free LCD advertising display of the brand in the Lekki...

BRAND NUGGET

Stakeholders Marketing

Treatise on Influencer Marketing

By Adetola Odusote Mnipr, ArpaThe world around us has changed considerably over the last few years. The arrival of Covid 19 in...
Stakeholders Marketing

Stakeholders marketing

Welcome to this week's edition of BRAND NUGGET WITH TOLA ODUSOTE (Mnipr, arpa) Let’s move away from brand and...
Stakeholders Marketing

Brand equity

Adetola Odusote Mnipr, arpa We all hear it, many of us say it, but not all understand its true...

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