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The imperative of independent pre-acquisition audits for OOH campaigns
By: Philip Odiakose
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the...
Fintechs should develop products that address the exact needs of their...
By Mike CookOne of the most important ways a fintech can listen to its customers is to gauge how they engage with...
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BRAND NUGGET
Treatise on Influencer Marketing
By Adetola Odusote Mnipr, ArpaThe world around us has changed considerably over the last few years. The arrival of Covid 19 in...
Stakeholders marketing
Welcome to this week's edition of BRAND NUGGET WITH TOLA ODUSOTE (Mnipr, arpa)
Let’s move away from brand and...
Brand equity
Adetola Odusote Mnipr, arpa
We all hear it, many of us say it, but not all understand its true...
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