Monday, July 13, 2020

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perspective

When is it wrong to satisfy the customer?

Business is powerful. There are a lot of moving parts and getting it right can yield tremendous benefits. At...

Micro, macro challenges hindering the development of modern urban centres In...

It is undeniable that the people residing in certain metropolitan areas in Nigeria suffer from...

Entertainment News/Hospitality

Once upon a time, all we wanted was to just stay indoors and not go anywhere. We were sick of traffic, tired of our overbearing boss, and having to see those annoying colleagues every day. Now that our wishes have become reality, we would give nearly anything to have our old lives back.
On Friday, November 9, 2018, CEO, MultiChoice Nigeria, John Ugbe, delivered a brilliant presentation at the Brand Power Golden Icon Awards on winning strategies brands in Nigeria can adopt to win over more customers. Citing both global and domestic brands, Ugbe highlighted key strategies such as relevance, presence, authenticity,...

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