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The imperative of independent pre-acquisition audits for OOH campaigns
By: Philip Odiakose
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the...
Fintechs should develop products that address the exact needs of their...
By Mike CookOne of the most important ways a fintech can listen to its customers is to gauge how they engage with...
Entertainment News/Hospitality
The anticipation is building for the 10th Africa Magic Viewers’ Choice Awards (AMVCAs) happening in Lagos, Nigeria in May 2024.
The AMVCAs have been hailed as the premium awards for filmmakers in Africa, recognising outstanding achievements in the African film and TV industry. The awards are also renowned for their Pan-African outlook which celebrates...
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BRAND NUGGET
Treatise on Influencer Marketing
By Adetola Odusote Mnipr, ArpaThe world around us has changed considerably over the last few years. The arrival of Covid 19 in...
Stakeholders marketing
Welcome to this week's edition of BRAND NUGGET WITH TOLA ODUSOTE (Mnipr, arpa)
Let’s move away from brand and...
Brand equity
Adetola Odusote Mnipr, arpa
We all hear it, many of us say it, but not all understand its true...
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