Thursday, March 28, 2024
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PR Measurement

Navigating uncertainty: The enduring value of OOH advertising in challenging times

By: Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions...
PR Measurement

The role of evangelism, education in fostering a healthy PR Measurement...

Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I...

Entertainment News/Hospitality

DStv
As the saying goes, it is better late than never and in this case it totally applies to the DStv Step Up offer, as it is better to take advantage of the Step Up offer late than never have a taste. If this is your first time hearing about the DStv Step Up offer,...
A court case between MTN Nigeria and the Attorney-General’s Office over a $2 billion demand in back taxes by the federal government has been adjourned till December 3.   At the Federal High Court in Ikoyi, the Government, in the preliminary objection which it filed yesterday, asked the court to strike...

BRAND NUGGET

Stakeholders Marketing

Treatise on Influencer Marketing

By Adetola Odusote Mnipr, ArpaThe world around us has changed considerably over the last few years. The arrival of Covid 19 in...
Stakeholders Marketing

Stakeholders marketing

Welcome to this week's edition of BRAND NUGGET WITH TOLA ODUSOTE (Mnipr, arpa) Let’s move away from brand and...
Stakeholders Marketing

Brand equity

Adetola Odusote Mnipr, arpa We all hear it, many of us say it, but not all understand its true...

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