The P+ Measurement Services, Nigeria’s foremost PR Measurement and Evaluation agency, has revealed in its Quarter 3 report that out of 3, 360 publications monitored, only 5% error margin was found. The report also said that Thisday and BusinessDay newspapers were the most sought after publication in the third quarter of 2020.

It said, “The report, based on the research data for advert and editorial analysis had an error margin of 5% and 95% confidence level and in Q2 and Q3 2020, a total of 3,360 publications were monitored.”

The Q3 report stated that ThisDay newspaper was the most sought after publication for banks, as BusinessDay newspaper was the most sought after publication for insurance companies in terms of placement of adverts in th e media.

Analysts at the media intelligence agency remarked that this data-driven report is to provide rich insights into the media performance of brands in the banking and insurance industry, identify key areas where media exposure for these brands can be further strengthened.

The Managing Director of P+ Measurement Services, Philip Odiakose, encouraged brands to key into media monitoring and evaluation as part of their PR and Communications strategies to gain valuable media share as top players in their industries, which will contribute to driving brand loyalty and increase patronage for brands in a competitive business world.

“From the report, the sampled data and platforms used were 21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites,” he said.

The most engaged online publications for editorial in the banking industry for Q3 were Thisdaylive.com, Businessday.ng and Nairametrics.com, while Proshareng.com, Thisdaylive.com and Independent.ng were the most engaged online publications in the insurance industry for Q3.

Advert placement was sourced out more by the banking industry, with ThisDay, Leadership and BusinessDay topping the list of print publications with the highest earnings in the Q3, while BusinessDay, The Punch and Daily Trust topped the list of print publications with the highest earnings in the insurance industry for Q3.

Findings from the Q3 report shows that the media engagement on Corporate Social Responsibility was led by Stanbic IBTC (46%), Heritage Bank (24%), Fidelity Bank (12%), Union Bank (11%) and Sterling Bank (7%) and the insurance companies that ranked most on Corporate Social Responsibility includes Prudential Zenith Life Insurance (67%), AIICO Insurance (20%), and AXA Mansard Insurance (13%).

The P+ Measurement Services, Nigeria’s foremost PR Measurement and Evaluation agency, has revealed in its Quarter 3 report that out of 3, 360 publications monitored, only 5% error margin was found. The report also said that Thisday and BusinessDay newspapers were the most sought after publication in the third quarter of 2020.

It said, “The report, based on the research data for advert and editorial analysis had an error margin of 5% and 95% confidence level and in Q2 and Q3 2020, a total of 3,360 publications were monitored.”

The Q3 report stated that ThisDay newspaper was the most sought after publication for banks, as BusinessDay newspaper was the most sought after publication for insurance companies in terms of placement of adverts in th e media.

Analysts at the media intelligence agency remarked that this data-driven report is to provide rich insights into the media performance of brands in the banking and insurance industry, identify key areas where media exposure for these brands can be further strengthened.

The Managing Director of P+ Measurement Services, Philip Odiakose, encouraged brands to key into media monitoring and evaluation as part of their PR and Communications strategies to gain valuable media share as top players in their industries, which will contribute to driving brand loyalty and increase patronage for brands in a competitive business world.

“From the report, the sampled data and platforms used were 21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites,” he said.

The most engaged online publications for editorial in the banking industry for Q3 were Thisdaylive.com, Businessday.ng and Nairametrics.com, while Proshareng.com, Thisdaylive.com and Independent.ng were the most engaged online publications in the insurance industry for Q3.

Advert placement was sourced out more by the banking industry, with ThisDay, Leadership and BusinessDay topping the list of print publications with the highest earnings in the Q3, while BusinessDay, The Punch and Daily Trust topped the list of print publications with the highest earnings in the insurance industry for Q3.

Findings from the Q3 report shows that the media engagement on Corporate Social Responsibility was led by Stanbic IBTC (46%), Heritage Bank (24%), Fidelity Bank (12%), Union Bank (11%) and Sterling Bank (7%) and the insurance companies that ranked most on Corporate Social Responsibility includes Prudential Zenith Life Insurance (67%), AIICO Insurance (20%), and AXA Mansard Insurance (13%).