Shoprite - 789marketing

Shoprite - 789marketing
Shoprite – 789marketing

All is set for the opening of the 20th Shoprite store in Nigeria and the 7th in the mega city of Lagos. The latest store in Lekki Mall, Lekki-Ajah express area of Lagos is scheduled to open its doors to the public on the 25th of August 2016..

Amidst the store opening will be a free breast cancer screening which will run for two days, Thursday and Friday the 25th – 26th. The free breast cancer screening is expected to make host over 500 women who would participate and get the opportunity to ask questions from surgeons. The retail giants remain committed to touching lives around areas where stores are located

Shoprite is the leading retailer across Africa and is the brand of choice for many consumers across the African continent. Shoprite’s large following of loyal customers can be attributed to its ability to offer the widest range of products and the highest standards of freshness and quality whilst always maintaining the lowest prices.

Shoprite first entered Nigeria in December 2005, when they opened a store in The Palms shopping centre in Victoria Island, Lagos. Shoprite has since opened stores in Surulere, Ikeja, Apapa, Festac, Osapa, Maryland and Ajah in Lagos; and other stores in Enugu, Ilorin, Ibadan, Kano, Abuja, Ondo, Imo and Anambra.

The format is focused on areas too small to sustain a full supermarket and has been an effective strategy used to increase the Shoprite Group’s market penetration in Africa. Over 358 Usave outlets are already operating successfully in eight countries on the continent, including South Africa, Namibia, Ghana, Malawi, Swaziland, Lesotho, Angola and Mozambique.