The United Bank for Africa’s lifestyle and entertainment channel, REDTV, has said it will support the youth and creative industry.
Creative Director, REDTV, Obinna Okerekeocha, stated this recently during the first edition of the African International Horror Film Festival held at the Alliance Francaise and Freedom Park, both in Lagos.
He reiterated that the channel would continue to empower young talents in the filmmaking industry on the continent, particularly in the field of production, scriptwriting and film festivals.
He said that REDTV was doing its part to continually support young and emerging filmmaking talent in the continent, especially as the future of film in Africa is changing.
“At the beginning of this year, we stated that part of our strategy is to support the film ecosystem in Africa, through empowering young and upcoming African filmmakers and we have done this through sponsoring various film festivals, including this African International Horror Film Festival”.
Executive Producer, REDTV, Bola Atta, who is also UBA’s Group Head, Corporate Communications, said, “At UBA and REDTV, we have a passion to support and create the kind of content that will not only entertain and educate our viewers but will also give players the ability to become the best version of themselves.”
She explained that the creative industry in Africa has become a huge playing field that is beginning to garner attention and is waiting to be explored adding that “We at REDTV are consistently investing in the entertainment terrain to give our youth something to look forward to.”
The three-day film festival involved panel sessions and discussions as well as a workshop that centred on how culture drives African horror stories, creating sustainable opportunities in the film industry, as well as marketing strategies for independent filmmakers.
