Leading Marketing Communications firm, Verdant Zeal Group Ltd has announced plans to host the 10th edition of its annual Innovention Series tagged “African Content & New Consciousness”.

Scheduled to hold on Thursday, October 20th, 2022 as a virtual event, this year’s edition and tenth in the series will seek to enlighten and spur interest in local content viewership globally and also create a channel for networking and building relationship among key film and entertainment industry players.

With its keynote address to be delivered by leading Nigeria filmmaker and Chief Executive Officer, Zuri24 Media, Mr. Femi Odugbemi, discussions will be moderated by Nigeria Television Presenter, Bolanle Olukanni.

Joining Odugbemi as panel discussants will be the Creative Director, REDTv, Obinna Okerekeocha; Entertainment Lawyer and Policymaker, Yemisi Falaye and Akinyemi Ayinoluwa, also an entertainment lawyer.

A Corporate Social Responsibility initiative of Verdant Zeal Marketing Communications Ltd, the ‘Innovention Series’ is a platform designed to bring both public and private interest owners together to deliberate on issues affecting the nation’s economics and development with a view to charting agendas towards moving it forward.

Highlighting details of the event at a press briefing, The Chief Operating Officer, Verdant Zeal Ltd, Mr. Dipo Adesida noted that, “This year’s session seeks to highlight the evolving possibilities in the age of virtual realities and proffer solutions to challenges bordering on revenue generation and finance for content curation, movie distribution, territorial content cross-cutting in the content creation Industry and Africa as a whole.

This year’s theme he added, “Will focus on how this new consciousness will create opportunities for innovation and integration between content creators, Content aggregators, film distributors, content entrepreneurship and development in Africa”.

“African content is struggling to find an economic model that ensures sustainable growth, mainly because of the size and lack of organization of national markets. Due to the insufficient organization of national and regional markets, an incentive policy and a sizeable offer of African content. The absence of appropriate public policies also hinders the potential of the development of African content”, he also added.