Most time organisations create event to remind consumers and competitions that they are still in business but InterSwitch, a payment solution company’s recent unveiling of its new identity is more than that according to the Chief Executive Officer of InterSwitch, Mitchell Elegbe.
For me the rejig of the brand logos is an opportunity to create platforms that will drive commerce and improve the quality of life not only in Nigeria but also on the continent.
InterSwitch, which pride itself as the continent leading digital payment and commerce provider launched these new identities that include InterSwitch, verve and quick teller in Lagos on Tuesday.
Giving an insight into the need for a new logo and brand positioning, Elegbe said “The refreshed corporate identity was officially announced at an unveil event in Lagos on Tuesday, 22 September 2015.
According to him the new InterSwitch logo and brand position is a confident statement of our leading position in the market and our vision to continue to push the boundaries of digital payments in Africa.
“We acknowledge that the penetration of electronic payments in Africa is relatively low. We see this as an opportunity to create platforms that will drive commerce and improve the quality of life on the continent,” CEO stressed.
Since launching in 2002, InterSwitch has grown rapidly and consistently, resulting in a current transaction volume of 350 million transactions per month and more than NGN6.4 Trillion a year across its platforms such as Nigeria’s leading payment card brand, ‘Verve’ and Nigeria’s largest online payment portal ‘Quickteller’.
InterSwitch is now Nigeria’s e-commerce industry market leader, and with revenue growth of 1226% in the last five years, InterSwitch is the fastest growing tech company in Africa according to Deloitte and the first company in West Africa to attain CMMI level 3 ratings.
InterSwitch’s flagship brands; Verve and Quickteller have also unveiled simplified, modernized new identities that are globally competitive.