Pepsodent, foremost global toothpaste brand endorsed by the Nigerian Dental  Association is set to engage 1million children in Nigeria on the importance of oral health, according to a statement. The children will be reached through the educational schools’ program with emphasis on the importance of brushing day and night. Free toothpastes and toothbrushes would be given to the children to facilitate their brushing habits.

The theme for this year’s World Oral Health Day is ‘Don’t Wait Until It’s Too Late #TalktoaDentist.’ The aim is to help raise awareness to ensure people understand the importance of acting early, from the moment a problem arises. The World Oral Health Day is a yearly activity celebrated globally to increase awareness of the importance of maintaining good oral hygiene and educate the public on the major activities that help to ensure good oral hygiene.

“In Nigeria, Pepsodent toothpaste has been at the forefront of driving conversations on good oral hygiene through initiatives that includes but not limited to Schools Program, Mobile Dental Clinics, Oral Health Education Conferences, and various consumer education and engagement across digital and traditional media”.

The Corporate Affairs and Sustainability Director, Unilever West Africa, Soromidayo George, said, “In demonstration of our commitment to improving oral hygiene in Nigeria, Pepsodent has reached over 5 million school children by educating them on the importance of brushing twice daily and creating a 21-day routine for them to develop a habit of brushing first thing in the morning and the last thing at night. Free Pepsodent toothpaste and toothbrushes were given to the children to help facilitate their brushing habits.”

On her part the Category Manager, Oral Care, Eva Ogudu, revealed that the brand, in partnership with the Nigerian Dental Association, will have mobile dental clinics in specific neighbourhoods across the country to provide free dental services to consumers and make Pepsodent toothpaste available to them to drive consistent brush twice daily communication.

The President of the Nigerian Dental Association (NDA)  Kola Obagbemiro, lent his voice at a media  event to advocate for good oral hygiene. “People often ignore the warning signs of a problem, such as a toothache or gum bleeding, hoping it will go away. However, talking to a dentist at the first sign of a problem can help fix the issues before they become serious” he said.

The Head of Dentistry, Federal Ministry of Health, Dr Bola Alonge encouraged Nigerians to take their oral health seriously.