• Bank retains Playhouse Communication as digital agency


Having managed the Stanbic IBTC public relations business for over four years, the Calixthus Okoruwa’s XLR8 has exited the financial service brand PR account, as the Bank announced John Ehiguese’s Mediacraft as its next communication agency.

The appointment of Mediacraft took effect from August 5 2019, after the conclusion of a very painstakingly competitive pitch process that featured some of Nigeria’s leading PR agencies.

By this appointment, Mediacraft Associates will be responsible for the PR and Reputation Management for all the 11 subsidiaries of the Stanbic IBTC Group.

Bridget Oyefeso-Odusami, Head, Marketing and Communications at Stanbic IBTC, said: “The PR pitch process was very thorough, transparent and competitive and we are happy to finally announce Mediacraft Associates as our new PR agency. In arriving at this choice, we considered not just their level of competence and professionalism, but also their experience and track record, especially in the financial services sector where we play. We believe that we made the right choice.”

L – R: Seun Igbalode, Associate Director, Mediacraft Associates; Bridget Oyefeso-Odusami, Head, Marketing and Communications, Stanbic IBTC; John Ehiguese, CEO, Mediacraft Associates and Babajide Satukesi, Account Director, Mediacraft Associates, at the formal announcement of Mediacraft Associates as the new PR Agency for Stanbic IBTC.

John Ehiguese, Founder/CEO of Mediacraft Associates, expressed excitement and pleasure on winning the Stanbic IBTC business. He said: “The Stanbic IBTC business means a great deal to us for two major reasons. First, is the transparency and integrity of the entire pitch process. The second reason is that Stanbic IBTC is a brand that I have personally always admired from a distance. Both our organisations share a common set of core values, especially with regards to very high professional and ethical standards.


“We are happy to finally have Stanbic IBTC Holdings PLC on our client list. There is of course the challenge of having to service all the subsidiaries in the Group, but then we did not get to where we are today by running away from challenges. We have every intention of giving the Stanbic IBTC business our very best support and contributing our quota to making it the most admired and successful financial services group in Nigeria”, John concluded.


Stanbic IBTC also confirmed the re-appointment of Playhouse Communication as their digital agency. Playhouse has handled digital services for the Group since 2014.


Tolu Onile-Ere, Managing Director, Playhouse Communication, said: “On the back of being named Digital Agency of the Year 2019 by Marketing Edge, Playhouse is thrilled to be re-appointed to continue to work with Stanbic IBTC on their journey towards leveraging the digital space to service their customers, staff and the brand in general.”