Wednesday, June 19, 2024

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OOH media buying

Why measurement, evaluation is necessary for the growth of the PR...

By: Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have...

Degree of “Cert”ainty: Adapting learning programs to meet changing demands

George Asamani, MD, Sub-Saharan Africa, Project Management Institute Gen Z and Gen Alpha might have been cut from the umbilical...

Entertainment News/Hospitality

The just concluded Africa Magic Viewers’ Choice Awards was filled with lots of excitement and surprises. The foremost awards recognised and honoured some of Africa’s finest filmmakers and storytellers with various activities such as the Special Night with Icons, Young Filmmakers Day, Cultural Day Celebration and the Awards Night. As a consistent supporter of...
Tecnotree, a Finnish based global provider of digital transformation solutions for Communication Service Providers CSPs and Digital Service Providers DSPs, announced the launch of its digital multi-experience platform, “Tecnotree Moments” in collaboration with MTN Nigeria. The multi-experience partner ecosystem offering aims to create lifestyle bundles of content, applications...


Stakeholders Marketing

Treatise on Influencer Marketing

By Adetola Odusote Mnipr, ArpaThe world around us has changed considerably over the last few years. The arrival of Covid 19 in...
Stakeholders Marketing

Stakeholders marketing

Welcome to this week's edition of BRAND NUGGET WITH TOLA ODUSOTE (Mnipr, arpa) Let’s move away from brand and...
Stakeholders Marketing

Brand equity

Adetola Odusote Mnipr, arpa We all hear it, many of us say it, but not all understand its true...

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