The Association of Advertising Agencies (AAAN) has concluded arrangements to organise its first virtual Lagos Advertising and Ideas Festival (LAIF) Awards. Although the 2020 LAIF awards is the 15th edition in its series, it is the first time the awards will be virtual. The event is scheduled to take place on December 12, 2020.

The theme of this year’s award is “Grind and Shine”.

The LAIF Awards was instituted in year 2006 by the AAAN with the aim of recognising, rewarding and fostering creative excellence in all areas of marketing communications. An international status award, LAIF Awards has continuously promoted Nigeria’s creative potentials in the international circle as well as recognised outstanding creativity and created an avenue for the celebration of world class ideas.

According to the Chairman, LAIF Management Board, Mr. Lanre Adisa, stated that this year, through utilising technology, the organisers of the award has created an online portal where all activities for the awards will be carried out. Submission of entries will be done using the online portal. Also, the jurors who will be working remotely will judge each category online through the portal.

Mr. Adisa further stated that due to current challenging market conditions, “we are pleased to be able to reward creative excellence within the industry. Every year we recognise advertising creatives, this year we will also be rewarding creative ideas of individuals within and outside the industry who are willing to participate in this year’s awards”.

The Association is working on a jury selection that is representative of the industry and that will create a fair and balanced atmosphere for judging the LAIF entries. Selected jurors will be announced at a later date.

As part of the LAIF awards activities, the LAIF board will be organising a seminar to share and discuss interesting topics in two sessions. The seminar will be a virtual event hosted online.

According to Adisa, the first session of the webinar will hold on 11th December, 2020 as FEMI ODUGBEMI, Film Maker delivering a paper on the topic “Place of identity and how it can help us distinguish our work in the world.”

YASH DEB, Executive Creative Director, Ogilvy Africa is the keynote speaker for the second session and he will deliver a paper on the topic “Ascendancy of Digital and the shape of our industry going forward”.