The Advertising Practitioners Council of Nigeria, APCON, the advertising and related marketing communication industry regulator, has announced the introduction of a new syllabus for the Professional Diploma in Advertising beginning in December 2020.

Letting this out to the media, the Ag, Registrar/Chief Executive of APCON, Mrs. Ijedi Iyoha said, “This is to announce the introduction of a new syllabus for the Professional Diploma in Advertising (PDA) The syllabus, which takes effect in December 2020, replaces the one that has been in use since2010.”

Accordingly, she said, part 1 of the PDA examinations for the November/December 2020 diet will be based on the new syllabus.  Candidates  previously  enrolled  in  the  PDA,  who will be proceeding to parts 2 and 3 of the examinations will continue to be examined on the former syllabus until May/June 2021 when they are expected to have exited the programme,” she added.

The  new  syllabus  provides  for  five  courses  in  each  of  the  three  parts  of  the programme as hitherto with adjustments in the course titles and contents to reflect contemporary knowledge and skills requirements of the Advertising Profession.

Meanwhile, the  new  syllabus  is  a  product  of  a  painstaking  review  of  the  curriculum  for  the Professional  Diploma  in  Advertising  involving  inputs  and  technical  reviews  by distinguished  Advertising  practitioners  and  scholars  chaired  by  Dr.  Josef Bel-Molokwu,  former  Registrar  and  Chief  Executive  Officer  of  APCON  and  spanning  a period of two years.

Mrs. Iyoha stated that “Prospective  candidates  for  the  Professional  Diploma  in  Advertising  (PDA)  are requested to acquaint themselves with the new syllabus which is available at APCON offices  across  Nigeria  and  provided  to  the  candidates  upon  their  enrolment  for  the examinations.”

The Professional Diploma in Advertising (PDA) is the statutory academic qualification for registration as Advertising Practitioner in Nigeria apart from a Bachelors Degree or  Higher  National  Diploma  in  Mass  Communications,  Marketing  or  Graphic  Arts obtained from an APCON accredited department Institution.