The acting Registrar/chief executive officer of the Advertising Practitioners Council of Nigeria, (APCON) Mrs. Ijedi Iyoha, has stated that the regulatory body remained committed to professional advertising and would do everything to ensure practitioners adhere to the good tenet of advertising.
Mrs. Iyoha said this during the presentation of the 2019 industry evening best regulator award won by the council in her office in Lagos.
According to the acting registrar, the council has been making frantic effort to ensure that advertising industry in Nigeria is sanitized. “The 2019 general election could be tribute to that because we have a fairly regulated environment,” she said.
She used the media therefore, to congratulate Mr. Steve Babaeko, chief executive officer of X3M Ideas and Mr. Femi Adelusi, chief executive officer of BrandEye/MediaPlus, who emerged presidents of Association of Advertising Agencies of Nigeria and Media Independent Practitioners Association of Nigeria respectively.
Speaking on the APCON award, a member of the 2019 awards committee panel, Mr. Daniel Obi, said, “History of APCON cannot be complete without the indelible contribution of Mrs. Iyoha whose trajectory in the establishment has been remarkable.”
According to him, “In the last two years, she has taken APCON to greater heights even with government lean support and lack of council, adding that “most remarkable was the Adverting Industry Forum late last year to galvanise all stakeholders to push the challenging industry forward.”
“We have no doubt that Madam’s role in APCON will put a much more shine in the council and the industry,” Mr. Obi stated.
The convener of the summit, Mr. Goddie Ofose commended the regulatory body for its effort to sanitizing the industry and doing so, under a challenging environment.