Nigeria’s integrated marketing communications agency, SO&U has elevated Mrs. Biodun Adefila from executive director brand management to chief operating officer.
The appointment takes immediate effect, the company statement said. Adefila whose previous responsibility was formulation and implementation of strategies for execution of its brand management initiatives will now look after day to day operation of the agency.
It said “she is experienced and honed her skills at some of the country’s leading advertising companies, adding that she had been an integral part of the SO&U success story for more than two decades.”
Adefila according to SO&U holds an MBA in Marketing from the University of Liverpool and a Certificate in Advanced Management from the Lagos Business School.