The responsibility of running Media Independent Practitioners Association of Nigeria, (MIPAN) bestowed on Femi Adelusi, the Managing director/chief executive officer of BrandEye Media, has inadvertently created a vacuum at the top management level in the company hence the elevation of former Associate Director, Strategy & Planning, Demola Salami to chief operating officer.

Salami will be playing key role to ensure that the agency achieve its objectives and to deliver incremental share of the future to its clients and associates through strong partnerships, processes and ideas that are anchored on integrity, a statement from the agency stated.

In addition, he will also be ensuring that the agency continues to deploy cutting-edge research technique and expertise to achieve winning strategies and buying solutions for brands.

Salami, whose excellent presentation and client servicing have earned him an admirable level of respect in the media and advertising industry, as wide experience managing top brands such as Airtel, Guinness, Axa Mansard, Promasidor, PZ Cussons, Suntory and others.

The new COO began his career at BrandEye as Senior Manager and within a short time he was promoted to the position of Associate Director, Strategy & planning before his elevation as the agency’s COO. 

Recall, he started his career as Quality Assurance Manager at 2Sisters Food Group, located Nottingham, United Kingdom. At the company, he handled customer complaints, ensured that the company’s business practices complied with the UK health and safety code, performed and reviewed process auditing on a daily, monthly, quarterly and yearly basis.

After his UK experience, he joined mediaReach OMD Nigeria as Account Planning Executive and was instrumental for providing strategic media planning and buying solutions to help major corporations achieve their marketing objectives.

Also, he served as key account handler for major FMCG companies. He was later elevated to the position of Senior Executive before leaving the agency to join Capital Media Limited as Assistant Manager, Strategy and Planning.

Thereafter, he rejoined mediaReach OMD Nigeria as Deputy Manager and became Manager before joining BrandEye Media.

Salami holds a B.Sc. Biochemistry from Lagos State University and Master’s degree in Pharmacology from The Nottingham Trent University. Also, he holds a Certificate in Professional Marketing from Simon Page Business School and Diploma in Marketing Management from Association of Business Executives, United Kingdom.

Original story featured on Brandcom