Thursday, June 17, 2021
Ugbe, Ezeud, Chiejina, Adisa, Opayemi, Adeniba, Imoyo win too The executive vice chairman of Troyka Holdings, owners of Insight Redefini, Optimum Exposure, Halogen Security, Feyijimi Awosika, group managing director of CMC BCW, Yomi Badejo-Okusanya, regional group managing director, Omnicom Media...
  Awosika, Ogunkoya, Badejo-Okusanya, Eiremiokhae to be honoured with LIFETIME awards The Industry Evening Summit, a flagship platform to discussing marketing and marketing communications industry in Nigeria, has concluded plan to host its second edition of the event to discuss the...
Prior to COVID-19 pandemic, the integrated marketing communication, particularly the advertising industry has had some structural challenges and the pandemic has compounded those challenges. In this interview with GODDIE OFOSE, the managing director of TBWA The Disruption ® Company and former president of...
The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has commended and celebrated the decision of the Board of the World Trade Organisation appointing Nigeria's Dr. Ngozi Okonjo-Iweala as its Director-General concluding a long and arduous process with merit trumping...
AdTraders, a young, vibrant and pioneering media buying agency, has been launched to redefine the media buying industry in Nigeria. The agency is for an environment where the only certainty is change said Elo Iyayi, Managing Director of AdTraders. According...
As businesses manage the effects of Covid-19, Nigeria’s advertising industry that equally received knocks from the pandemic has put plans together to weather the storm for the operators. Under its umbrella body, Association of Advertising Agencies of Nigeria, AAAN, the...
Plus, the Tokyo Olympics are on the ropes Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of whom will be women—who are now gearing up for an in-person Festival of Creativity in June. Fortunately, the Ascential-owned...
For Ayobami Babatunde, an integrated marketing communication consultant in Lagos, 2020 was the most difficult year for the advertising industry. The integrated marketing communication industry comprises core advertising, experiential marketing/brand activation, public relations, brand management, outdoor advertising, digital advertising...
: Insight Redefini Group, a member of Troyka Holdings has deployedSinmisola Hughes-Obisesan to the role of Group Creative Director Insight Redefini, in furtherance of its Power of One initiative. Formerly playing the role of Creative Director of Leo Burnett Lagos, this new redeployment will...
GODDIE OFOSE Charles O’Tudor, Principal Consultant, ADSTRAT, brand management consultants has revealed the branding trends 2021 latest predictions that would redefine business environment in Nigeria to include logo adaptability, blandified branding, nostalgic brand marketing, branded visual content, social media branding,...