Saturday, April 13, 2024
The latest Agency Scope South Africa stats show an overall improvement in the average contribution made by creative agencies to clients’ business growth. In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in...
Cannes Lions has announced its latest group for the 2024 #SeeItBeIt program, which aims to promote gender diversity in creative leadership. Michelle Marais, a senior copywriter at Dentsu Creative South Africa, is among the 19 talents chosen from 14 different markets. The program, held during the Cannes...
… As Dentsu Creative, Dentsu Agyle, Dentsu OOH, Dentsu Performance Win Design, Film, Media Categories Pitcher Festival's Young Professionals Academy has announced that talents from MediaFuse-Dentsu Nigeria’s networks - Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out Of Home - took home top...
Growth sits in the unknown and uncomfortable, and brands must be brave enough to experiment to unlock it. What drives those who keep growing and moving forward? How can brands in South Africa break through?One of the key takeaways for marketers to navigate through the constantly evolving...
French media group Vivendi's Canal+ on Monday made a mandatory offer to buy all the shares of South African broadcaster MultiChoice it does not already own, both companies said. Canal+, the biggest shareholder in MultiChoice, is offering R125 per share in cash, valuing the...
Radio is in a good place as the latest Radio Audience Measurement (Rams) data shows. The data highlights radio's continued strong reach and resonance in South Africa: 75% of South Africans 15+ listen to radio weekly, with an average daily time...
Twenty winners emerged in the 4th National Spokespersons Awards (NSAwards) ceremony, which was organised by the Nigerian Institute of Public Relations and its partner, Image Merchants Promotions, at the iconic International Conference Center in Abuja on March 27, 2024. Speaking at the awards ceremony,...
New York Festivals Advertising Awards (NYF) has announced the 2024 NYF Advertising Awards Shortlist Jury with two from Africa. The two African jurors are Anthony Eigbe, creative director at X3M Ideas in Nigeria and Roderick Laka, creative group head of Art at Machine: Publicis...
… Demands apology The Christian Association of Nigeria (CAN) has described as unacceptable and in bad taste, an Easter advert by the Federal Inland Revenue Service (FIRS) titled “Jesus paid your debt, not your taxes.” The apex Christian body described the...
By: Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets. As a Media Analyst, I have witnessed firsthand the cyclical nature of economic downturns and their impact on marketing strategies. Amidst...