Saturday, May 18, 2024
The Nigerian Advertising Regulatory Council plans to regulate the use of computer-generated imagery in advertising. The Director General of the ARCON, Dr Olalekan Fadolapo, disclosed this at a recent Advertising Standard Panel Stakeholders’ Forum in Lagos. He noted that the move...
The Advertisers Association of Nigeria (ADVAN) through its Nigerian Marketing Development Team is partnering with the prestigious Pan Atlantic University (PAU) School of Media and Communication (SMC) to host a major industry dialogue on May 10, 2024, at the Sheba Centre Mobolaji Bank Anthony Way Maryland, Lagos.
Woolworths has introduced its winter product ranges, offering an array items tailored to elevate the winter experience. With sustainability as a top priority, Woolworths has ensured that its fashion ranges are produced and made from sustainable materials.By choosing sustainable cotton, Viscose, Modal, Bamboo and recycled polyester, the...
The Directorate of the Advertising Regulatory Board (ARB) has cleared MultiChoice and DStv of racial stereotyping after a consumer filed a complaint against it regarding a television advertisement promoting its streaming service. The complaint contended that the advertisement perpetuated racial stereotypes by portraying a...
Amazon Live has introduced an interactive and shoppable channel on Prime Video and Amazon Freevee. The new Fast Ad-Supported Streaming Television (Fast) channel enables customers to seamlessly browse, shop, and engage with content they’re watching on the TV screen by using their mobile device.
Way back on Nov. 7, 2023, there was an article on Forbes about the “Biggest Threat to the Advertising Industry” being ad fraud. Fast-forward to last week, when there were a bunch of stories calling out Forbes for “mistakenly” running a made-for-advertising (MFA) site for many years...
The South African advertising industry is buzzing with talk of the impending cookiepocalypse (demise of third-party cookies). As data privacy concerns rise, advertisers are scrambling to find alternatives to a model that has long relied on tracking users across the web. This shift marks a seismic change...
In sync with its statutory role of fostering a strong regulatory framework, the Advertising Regulatory Council of Nigeria (ARCON), has brokered a strategic partnership with Nigeria’s leading advertising school, 02 Academy. The new deal is in furtherance of ARCON’s plan to promote professionalism, ethics...
WPP and Google Cloud have announced a collaboration to integrate Google’s Gemini models with WPP Open that will accelerate the global network's generative AI innovation. The announcement was made today, 9 April on the keynote stage at Google Cloud Next, in Las Vegas, US.
… As Dentsu Creative, Dentsu Agyle, Dentsu OOH, Dentsu Performance Win Design, Film, Media Categories Pitcher Festival's Young Professionals Academy has announced that talents from MediaFuse-Dentsu Nigeria’s networks - Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out Of Home - took home top...