Saturday, May 15, 2021
As businesses manage the effects of Covid-19, Nigeria’s advertising industry that equally received knocks from the pandemic has put plans together to weather the storm for the operators. Under its umbrella body, Association of Advertising Agencies of Nigeria, AAAN, the...
Plus, the Tokyo Olympics are on the ropes Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of whom will be women—who are now gearing up for an in-person Festival of Creativity in June. Fortunately, the Ascential-owned...
: Insight Redefini Group, a member of Troyka Holdings has deployedSinmisola Hughes-Obisesan to the role of Group Creative Director Insight Redefini, in furtherance of its Power of One initiative. Formerly playing the role of Creative Director of Leo Burnett Lagos, this new redeployment will...
GODDIE OFOSE Charles O’Tudor, Principal Consultant, ADSTRAT, brand management consultants has revealed the branding trends 2021 latest predictions that would redefine business environment in Nigeria to include logo adaptability, blandified branding, nostalgic brand marketing, branded visual content, social media branding,...
GODDIE OFOSE The Experiential Marketers Association of Nigeria, (EXMAN) has been recognised by the apex advertising regulatory body, Advertising Practitioner Council of Nigeria, (APCON) as the sectoral body within the advertising sector, hence giving the association a seat in the...
Noah’s Ark confirms number 1 creative agency with 1 grand prix, 8 gold, 10 silver, 9 bronze The total of eighteen advertising agencies entered the Lagos Advertising and Ideas Festival otherwise known as LAIF in 2020 with the total of...
COVID-19 pandemic has dealt a deadly blow on advertising spend and when the industry was preparing to resurrect, recession set in. in the interview, Mr. Buchi Johnson, Chief Idea Officer at Lilvera Group, a front-line consultancy firm in West Africa said that any...
Leading Nigerian creative powerhouse, X3M Ideas has commissioned a multi-million Naira Glo fibre optic internet connection for its offices to enhance their business operations going forward. The Lagos agency, took the decision to do this as the reality of Work...
Wins 1 Grand Prix, 8 Gold, 10 Silver &9 Bronze Nigeria’s leading Advertising Agency, Noah’s Ark Communications has once again proven its mettle as arguably one of the most creative agencies out of Africa by emerging the Agency of the...
The Head of Marketing & Communications, FirstBank, Mrs. Folake Ani-Mumuney, Chief Executive Officer Neo Media & Marketing, Ehi Braimah, Ropo Alabi, Chief Executive, Linkpoint and Kayode Olagesin, Chief Executive of Towncrier were among 50 newly inducted members of Advertising Practitioners Council of Nigeria...