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Experiential Marketing

To celebrate its tenth year as an impactful contributor to Nigeria’s marketing ecosystem, First Katalyst Marketing, a leading Below-the-line agency, is set to mark the milestone with a thought leadership session tagged “The Marketing Conclave” holding on June 2, 2022.
Foremost Nigerian Marketing innovative solutions company, the GMD Group is joining in strategic collaboration with leading marketing establishments, including National Institute of Marketing of Nigeria (NIMN) and the Association of Advertising Agencies of Nigeria (AAAN) on hosting the maiden edition of MarkHack, an industry wide Marketing and...
EXMAN Canvasses Sectorial Group’s Support for AISOP industry initiative The Experiential Marketers Association of Nigeria (EXMAN) has called out to stakeholders across Nigeria’s Integrated Marketing Communications industry, especially, Sectorial Groups, on the need to come together and work concertedly for...
It was an electrifying atmosphere at the prestigious Polo Mall, Shoprite, Enugu as Nigerian High-life superstar, Flavour of Africa and other music maestrosdelivered spectacular performances during a live concert organized to celebrate consumers of Nigeria’s leading beer brand, Life Continental Lager Beer. 
Gulder Ultimate Search (GUS), the survival reality show that dominated the Nigerian airwaves in the early 2000s, is making its triumphant return after seven years off air. Created and sponsored by Nigerian Breweries Plc, manufacturers of Gulder lager beer, GUS...
GODDIE OFOSE The Experiential Marketers Association of Nigeria, (EXMAN) has been recognised by the apex advertising regulatory body, Advertising Practitioner Council of Nigeria, (APCON) as the sectoral body within the advertising sector, hence giving the association a seat in the...
The members of Experiential Marketers’ Association of Nigeria (EXMAN) have maintained a hard stance over the issue of pitch free and said; members would no longer take briefs from organisations that refuse to pay them N.5 million as pitch fee.  According to the...
Conference holds on August 13 Due to the changing dynamics caused by the outbreak of Coronavirus pandemic across the world in particularly in Nigeria, the Experiential Marketers Association of Nigeria, EXMAN, has lined up renowned marketing professionals to unravel the future of customers...
He is a revolutionary of some sort, not necessarily because he is participating in or advocating a revolution; but because he has made and is making a major impact on experiential marketing, his sphere of professional practice and entrepreneurship, and, through it, the larger Nigerian society, in...
Just when you thought you'd started to understand what makes millennials tick, a new generation has reared its head: Gen Z. And, they're about to disrupt the MICE industry drastically. When the conference keynote speaker fails to inspire, many of us escape in a daydream,...