Tuesday, September 26, 2023
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Experiential Marketing

The Experiential Marketers Association of Nigeria (EXMAN) is planning to launch an Asset Exchange Service in the marketing communication industry. This innovative service will allow its members to lease and use technical equipment from other members to deliver service to clients. The President of...
The Lord’s Achiever’s Award, an impact initiative of Grand Oak Limited, emerged as the “Experiential Marketing Campaign of the Year 2022” at the ADVAN Awards for Marketing Excellence held recently at the MUSON Centre, Onikan, Lagos. The ADVAN Award was in recognition of the...
In what looks like a fulfilling business year for the leading experience company, MPXM, the chief experience officer of the firm, Nana Milagrosa Utomi Biyang in the last 3 weeks has got 2 major industry recognitions. One of the first...
Seasoned experiential marketing professional, Wole Olagundoye, the Managing Director of Outori Limited, has said that having a more personalised experience with a product will foster emotional connections that resonate with consumers. Mr. Olagundoye’s assertion hinges on the fact that consumers are inundated with a...
Members of Executive Committee and Board of trustees of EXMAN at the association’s AGM held in Asaba. The Executive Committee of the Experiential Marketers Association of Nigeria (EXMAN) led...
 Marketing and marketing communications experts have urged marketers to rethink and put the customer at the centre of their strategy, and think beyond the four Ps of marketing if they want to remain relevant.  They made this charge at the...
To celebrate its tenth year as an impactful contributor to Nigeria’s marketing ecosystem, First Katalyst Marketing, a leading Below-the-line agency, is set to mark the milestone with a thought leadership session tagged “The Marketing Conclave” holding on June 2, 2022.
Foremost Nigerian Marketing innovative solutions company, the GMD Group is joining in strategic collaboration with leading marketing establishments, including National Institute of Marketing of Nigeria (NIMN) and the Association of Advertising Agencies of Nigeria (AAAN) on hosting the maiden edition of MarkHack, an industry wide Marketing and...
EXMAN Canvasses Sectorial Group’s Support for AISOP industry initiative The Experiential Marketers Association of Nigeria (EXMAN) has called out to stakeholders across Nigeria’s Integrated Marketing Communications industry, especially, Sectorial Groups, on the need to come together and work concertedly for...
It was an electrifying atmosphere at the prestigious Polo Mall, Shoprite, Enugu as Nigerian High-life superstar, Flavour of Africa and other music maestrosdelivered spectacular performances during a live concert organized to celebrate consumers of Nigeria’s leading beer brand, Life Continental Lager Beer.