Monday, April 22, 2024
For the first time in Cannes Lions' 70-year history, a company has been selected as the Cannes Lions Creative Marketer of the Year (CMOY) for two consecutive years, with AB InBev making history as the first-ever, back-to-back CMOY winner. “Considering...
International direct selling company, QNET, has announced the launch of the Direct Selling Disinformation Centre (DSDC) to combat the proliferation of disinformation and misinformation about the direct selling industry and its brand. The Centre will work across the direct selling industry to ensure best...
Publicis Groupe has acquired Prague-based affiliate marketing agency VIVnetworks for an undisclosed sum. VIVnetworks will be integrated with Publicis Groupe's global performance marketing platform, CJ, and will work with the Groupe's Profitero and CitrusAd units as well as identity solution...
Africa’s leading data and marketing technology company, Terragon, has released its 2022 H2 Consumer Insights Report - “Detty December: A report on consumer digital transactional behaviour in December.” In a statement signed by Terragon’s VP, Marketing, Strategy and Corporate Communications,...
Timed to the 247th birthday of the U.S. Navy, the service branch has just launched its latest “Forged by the Sea” marketing campaign, developed by Navy Recruiting Command (NRC) and its agency-of-record VMLY&R. The mission: To change Gen Z’s current...
Leading Marketing Communications firm, Verdant Zeal Group Ltd has announced plans to host the 10th edition of its annual Innovention Series tagged “African Content & New Consciousness”. Scheduled to hold on Thursday, October 20th, 2022 as a virtual event,...
Morning Fresh, a member of the PZ family, has kicked off a national consumer promo tagged, the N30 million Gang promo as part of a series of activities to commemorate 30 years of blazing the trail in the dishwashing liquid category in Nigeria....
Experts in the marketing industry have advised chief marketing officers and aspiring marketing officers to redefine their roles in the business of marketing and integrated marketing communications. This advised was given by two respected marketing professionals - Managing Director, P&G...
The Advertisers Association of Nigeria, (ADVAN), has called for entries for the 2022 Marketing Excellence Awards scheduled to hold in Lagos on November 20th, 2022.  The 2022 ADVAN Marketing Excellence Awards is the 11th edition. The announcement, which was made...
Oare Ojeikere, Mokutima Ajileye, Chioma Afe, to lead discussions The Managing Director, P&G Nigeria, Mrs. Mokutima Ajileye and former Group Chief Marketing Officer, Dangote Plc, Mr. Oare Ojeikere, have been scheduled to speak at the 2022 (ADVAN)Advertisers Association of Nigeria’s Chief Marketing Officer (CMO)...