Monday, April 22, 2024
A Public Relation expert, Edward Israel-Ayide, Founder/Head of Communications and Strategy at Carpe Diem Solutions, a PR Agency, has said that the proper use of Artificial Intelligence (AI), will strengthen brand/consumer relationship.The increasing presence of technology is fast reshaping the way businesses are conducted in today’s digital...
Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR measurement from a mere afterthought to an indispensable component of strategic communication. In this article,...
Edelman's US revenues dropped 9.1% in 2023, dragging global earnings at the world's biggest PR firm down by 3.7% to $1.038bn. Omnicom's 2023 results reported that revenue increased to $403.1 million, or 2.8%, to $14,692.2 million. Worldwide revenue growth in 2023 compared to 2022...
For businesses, especially start-ups, to bloom and scale, they need the expertise of a good Public Relations Advisory firm for stronger brand building and best-in-class reputation management. This submission was made by one of Africa’s strategic communications thought leaders, Israel Opayemi, Managing Director/Chief Strategist...
A leading PR expert in Nigeria, Nkechi Ali-Balogun, has been listed in the 2023 edition of Portraits of Patriots: 100 Leading Nigerian Thought leaders. She joins other notable Nigerians such as Prof. Bolaji Akinyemi, Chief Bisi Akande, Archbishop Margaret Idahosa to be profiled in...
The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) is gearing up for a momentous celebration of creativity, sustainability, and positive impact at LAPRIGA 2023. The 8th edition of the Lagos Public Relations Industry Gala and Awards will shine a spotlight on communication practitioners and...
The convener NECCI PR Roundtable 2023, Nkechi Ali-Balogun has identified communication as a strategic tool in the battle against illicit trade. In her welcome address at the 23rd edition, held at the prestigious Eko Hotel and Suites, Lagos recently, the veteran PR practitioner observed...
One of Africa’s leading Public Relations and Communications Consulting firms, Chain Reactions Africa has called on government and businesses in Nigeria to keep an eye on the rising wave of a new variant of populism amongst the youth as it could upend both...
Theme: “Fighting the Scourge of Illicit Trade in the Pharma Industry: The Role of Communication”: In an increasingly interconnected world, the pharmaceutical industry faces a significant challenge: the rise of illicit trade. Counterfeit drugs, substandard medications, and unauthorized distribution pose serious risks to public...
P+ Measurement Services, a leading Media Intelligence Consultancy, is excited to unveil the anticipated 24th edition of #EvaluatePR. This landmark event, held quarterly, will take place virtually on September 22nd, 2023, from 12:00 to 1:30 pm (West African Time). Designed to foster enriching discussions, offer invaluable insights,...