Saturday, May 15, 2021
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Campaign/Product Reviews

Lagos State Governor,Babajide Sanwo-Olu, has urged residents to ensure that waterways are not littered and abused adding that a quick fix of waterways is at this point, very necessary. Represented by the Commissioner for Transportation, Dr. Frederic Oladeinde at the launch of...
Access Bank, one of the nation’s financial institutions, has unveiled series of deals and exciting offers to celebrate its customers in the Valentine season in a campaign tagged “It’s a Love Thing” The bank’s Executive Director, Retail Banking, Victor Etuokwu, said this recently in Lagos...
In Lagos on Friday, Maltina unveiled a brand new school sports campaign designed to promote the development of over 20 million school children through sports and impact communities. Tagged ‘Maltina School Games’, the platform is a series of track and field sporting...
In a renewed effort to fight malaria, Mouka, the leading mattress manufacturing company in Nigeria is set to give insecticide-treated nets to customers on every single purchase of selected sizes of its Comfy mattresses. This was disclosed at the weekend by the company’s Head...
The high rate of child mortality in Nigeria has remained a cause for worry for all parents and stakeholders in the health sector as the country aims to better its rank as one of the countries with the worst child mortality ratios in the world in...
In what looks like a massive boost to the fight against breast cancer in Nigeria, SHOPRITE, a leading retailer across Africa, has thrown its weight behind fight against breast cancer by situating four screening stations in Asaba, Onitsha, Abuja and Kano. Other cities...
Elouise Kelly It is one thing having the people and the resources to create culturally relevant work, but to be really effective, agencies must build the systems to support them. Looking back on South African advertising, one could argue that it’s been fairly elusive....
Quickteller, a pan African leading consumer payment platform -Interswitch - known for providing seamless payment solutions, has launched a new campaign themed “Everything is Possible”. The campaign demonstrates the ubiquitous nature of the Quickteller platform. The commercials, which have just been released, are in...
Dynamism and the ability to spot and jump on trends are some of the hallmarks of a proactive brand. Marketing scholars establish that there is a connection between consumers behaviour and success of a brand, as these determine brands' marketing dynamics. They, in turn, influences the thought...
For an umpteenth time, Dangote Group, a Nigerian owned conglomerate has emerged the most valuable brand in Nigeria after the 2019 Top 50 Brand survey, while MTN closely followed as the most valuable multinational and telecommunication brands with Glo coming third in the chart. The top brands and category leaders...