Sunday, November 29, 2020
One of Africa’s pay-TV operator StarTimes and NBCUniversal International Networks (NBCUIN, has  announced the launch of DreamWorks – the 24-hour channel dedicated to kids and family entertainment – on StarTimes platform across Sub-Saharan Africa. The DreamWorks channel is available starting 3 August bringing the best in animated...
Unemployment is high among Nigeria’s youth population. This age demography (15-35 years) accounts for about 50% of 200 million population. To avert unemployment escalation and its dangers, Nigeria can leapfrog education and up-skill its youth for appropriate jobs through Online education especially as Covid-19 has engendered New...
As the Nigerian culinary landscape expands and finds new interpretations for traditional Nigerian cuisine, they are providing incentives for the average Nigerian to become more adventurous with food. From giving local food and ingredients a contemporary lift to trying out and sometimes merging foreign delicacies to fit...
MTN Nigeria is used to making history not only on in the area it was set up to operate but also in other areas such entertainment, marketing, sports- athletic and football and corporate social responsibility initiatives. It is infrequent to see a corporate organisation...
Business is powerful. There are a lot of moving parts and getting it right can yield tremendous benefits. At the core of any business is the customer. Every business knows that satisfying the customer is a priority. You listen to their pain points, concerns, and feedback, then...
Dynamism and the ability to spot and jump on trends are some of the hallmarks of a proactive brand. Marketing scholars establish that there is a connection between consumers behaviour and success of a brand, as these determine brands' marketing dynamics. They, in turn, influences the thought...
Mouka, the nation’s leading mattress and other bedding products manufacturer, has restated its commitment to a future couched in “quality brands, product renovation/innovation laced with investments in infrastructure and increased investments in the development of the Mouka people.”   Managing Director/Chief Executive Officer of the company, Mr. Raymond Murphy at the...
By: Brent Haumann In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow. Competing on factors such as price, availability and quality is difficult, leaving customer experience (CX) as one of the best ways for a business to stand out.   In fact, customer experience...
A prolific writer and communication specialist, Ikem Okuhu has said that Nigeria, all along, has been pretending to brand and rebrand while it has not attained a brand ‘status’. In this interview with 789marketing.ng, Okuhu explained what led him to write Pitch: Debunking Marketing Strongest Myths.   Let's get to...
A part from serving as a recognition initiative, aimed at celebrating prominent individual and corporate brands that have made a mark for themselves in their market segments, the annual West Africa Innovation Awards, is also fast becoming another avenue for attendees to learn few tricks about brand-building from the...