Friday, September 17, 2021
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Interview/Perspectives/Features

COVID-19 pandemic has dealt a deadly blow on advertising spend and when the industry was preparing to resurrect, recession set in. in the interview, Mr. Buchi Johnson, Chief Idea Officer at Lilvera Group, a front-line consultancy firm in West Africa said that any...
Funmilola Oladipupo A few weeks ago, the amendment to the sixth broadcasting code was unveiled to the public by the National Broadcasting Commission (NBC) via a newspaper advert. The amendment, according to NBC, is to significantly restrict monopoly and anti-competitive behavior in...
A prolific writer and communication specialist, Ikem Okuhu has said that Nigeria, all along, has been pretending to brand and rebrand while it has not attained a brand ‘status’. In this interview with 789marketing.ng, Okuhu explained what led him to write Pitch: Debunking Marketing Strongest Myths.   Let's get to...
  Your customers businesses are growing and their fleets are more distributed than ever before   As a business, we welcome opportunity. So when we spotted the chance to expand our portfolio with driver management we took it with you in mind. To be the first print vendor to partner with...
In self destructive relationships, one plus one equals something less than two.  When the two parties interact, they consume more resources than they produce and the result of their relationship is a net loss. Daryl Conner writes that ,often people in self destructive relationship spend most of their time...
Nnamdi Ndu is the chief executive officer of CHINI Africa and representative of Cannes Lions festival in Nigeria and organisers of the annual Creativity Week says no creative work can survive without culture. Objective of the Creativity Week The creativity week is a way of bringing together all those who are...
Management of Dangote Cement, over the weekend, assured block- moulders and other stakeholders in the building construction business of the durability and the extra power its new product: “BlocMaster” possessed. The new product is described as the  best quality cement in the country for now. The company also said...
The earliest mention of the phrase ‘Black Friday’ was used to describe the day after Thanksgiving in the United States in 1952, which is usually the Friday after the fourth Thursday in November — a day considered to be the beginning of the country’s Christmas shopping season. Black Friday...
Nigeria has struggled over time with initiatives to market the country. From MAMSE, Heart of Africa to Good People Great Country, these initiatives have failed to lift the country’s image. In this interview, President of National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen says brand Nigeria should treated...
You will not be wrong, if you referred to Ken Egbas as Mr. CSR. Though the game has moved up a notch higher, to what is known as sustainability. Ken is still  considered a number one authority in the sector in Nigeria and Africa. Having midwived the industry's prime...