David Idahoise, CEO, 712 Route

He is a revolutionary of some sort, not necessarily because he is participating in or advocating a revolution; but because he has made and is making a major impact on experiential marketing, his sphere of professional practice and entrepreneurship, and, through it, the larger Nigerian society, in particular, and humanity, in general.

He is David Idahoise; Managing Director/Chief Executive Officer of Lagos, Nigeria based Route712 Experiential Agency. 

If anyone is in doubt of his revolutionary bent, such a one should just check Idahoise out in his office and on his company’s website. One insightful statement that will keep gracing your face everywhere is “Everything you can imagine is real”, a statement credited to Pablo Picasso, a Spanish artist who is recognized not only as the most important artist of the 20th century, but also as one of the most significant artists in recorded history. Picasso was said to have revolutionized modern art and influenced all subsequent generations of artists.

In the same talking, David Idahoise has, for over 10 years emerged as one of the leading lights in the Nigerian experiential marketing ecosystem which he is still bestriding like an emerging colossus, and impacting on the sector’s generation next, positively.

An experiential marketing professional cum entrepreneur, Dave, as he is simply called, is the founder and chief executive officer of the above mentioned company which is a front running experiential marketing agency in Nigeria.

He is a dynamic, bold, savvy, highly creative and skilled experiential/events marketer with strong commercial mind with experience in brand and segment marketing and management.

With over 15 years Demonstrated Experience in Live + Brand + Digital Experience Strategy Development – Experiential Marketing, his areas of expertise include, but are not limited to Brand and Consumer Marketing Management; Segment Marketing and Management; Experiential marketing concepts; Social and sponsorship marketing; New Product Development/launches Presence field marketing and brands research; Events management.

In terms of specialties, Idahoise has much knack for Administrative support, Brand management, budgeting, Competitive analysis, Concept development, Leadership, Logistics, Market analysis, Idea generation, Research, Staff training & Motivation, Strategic, and Team management & Building.

Idahoise, CEO, 712 Route

This prodigious professional cum entrepreneur founded Route 712 over ten years ago. The company is an indigenous Nigerian experiential marketing agency, dedicated to fascinating consumers with the sole objective of brand awareness.

He has attracted to the company some of the brightest minds in Nigeria’s brand activation and marketing industry to keep it at the top of the experiential marketing space.

With a primary business objective to maximize budgets and reach a wider target audience for its clients, Route 712 has proven itself to be an invaluable partner to the most successful companies in Nigeria as their strategic experiential marketing solutions agency.

As the helmsman of the burgeoning agency, Dave has direct responsibility for generation of creative proposals to clients; managing strategy development for the brands as well as driving the implementation of agreed integrated marketing programs, including market analysis and consumer segmentation. He is versed at maximizing all opportunities to activate demand for leading brands through innovative solutions; competitive analysis and strategy for top leading Nigeria brands; he is accountable for flawless execution of clients’ events/promotions projects; ensures effective utilization of resources to achieve set client/project objectives; and managing, direct, motivate and develop subordinates to attain high standards of performance, all at a competitive and an affordable budget for clients.

He effectively plans for long and short term strategic objectives for both client and company; and sets and achieves turn-over budget/target for the business development unit; as well as tactical PR management and media tracking.

Before founding his own company over a decade ago, this iconic experiential marketing practitioner had traversed the industry and garnered experiences and exposures, both local and international that prepared him for the roles he now plays, not only in his company but also in the entire industry and the larger society.

He was Activation Specialist at EXP Nigeria, Nigeria’s first international activation firm between 2004 and 2005; and Operations/Business Development Manager at Oracle Experience, one of Nigeria’s leading experiential marketing agencies between 2006 and 2008. Before then, he had been General Manager, Operations at Mabatpro Agency; and Operations Manager (Activations) at ResQ Promotions (2005-2006).

At all of those places, the Ambrose Alli University, Ekpoma, Edo State graduate of Biochemistry recorded record breaking performances that birthed numerous milestones for both the organizations and him.

This record has been vastly replicated in the very intimidating records of achievement of Route 712, in terms of account wins, running record breaking campaigns, and a consistently rising growth trajectory for both itself and its clients’ brands under its belt.

For instance, stakeholders would not forget in a hurry such campaigns handled by the agency like MOUKA Flora & Legend Mattress Brand Unveiling; DIAGEO McDowell Football Frendzy Activation; McDowell platinum whisky launch; ONGA Foodies Hangout Activations; ONGA Next Top Chef Campus activation; COWBELL Coffee Campus Revelation; COWBELL Choco NYSC Volleyball Activation; COWBELL Milk Roadshows &GSM Consumer Experience; COWBELL Milk Schools Activation; COWBELL Evaporated Milk Activation; KASAPREKO Kalahari And Carnival Strawberry Brands Activation; LOYA Milk Brand Activation; FERRERO Tic-Tac Shake & Share Activation; and Reckitt Benckiser Door to Door activations, just to mention a few.

As should be expected of such a deeply experienced and vastly exposed egghead, Dave has been recognized, honored and celebrated through several recognitions, commendations, referrals and awards. Perhaps, Jack Nwaigwe, Cluster Retail Sales Manager at 9mobile Nigeria, captures it all when he said, “David is a Manager oriented towards achieving any set target; he is both a team player as well as master strategist, i do recommend him to give a detailed report on whatever task he embarks upon, a very thorough and efficient individual”.