Nigerian supermarket chain FoodCo has joined the COVID-19-inspired rush into sub-Saharan e-commerce.

Rather than using a third-party, the chain has also launched its own delivery service, promising delivery in Ibadan and the Lagos suburb of Lekki within two hours.

The e-Commerce platform integrates both shopping and payment portal, as well as an extensive variety of stock, taking the in-store experience online for customers who prefer to shop from the safety and convenience of their homes.

Founded in Ibadan, the capital of Oyo State in the southwest of the country, during the 1980s, FoodCo now operates almost a dozen supermarkets in its home town and opened its first outlet in Lagos last year.

Most of these have a sales area of between 1,000m2 and 2,000m2. Some of its larger stores operate quick-service restaurants and entertainment centres under the Foodco Fast Food banner. It also manufactures packaged food (bakery products and ice cream) under the Sunfresh brand.