There has never been any doubt about Insight Publicis’ creative prowess. The leading Nigerian advertising powerhouse and member of West Africa’s largest integrated marketing communications group, Redefini, and global Publicis Groupe, has launched some of the most exciting campaigns in the history of Nigerian advertising. Most recently, the agency launched a scintillating and cleverly executed campaign titled, ‘Japa to Prime’, to ease the entry of global on-demand subscription video and over-the-top streaming platform, Amazon Prime Video, into the Nigerian market.
In April 2023, Insight Publicis’ role in the launch of Prime Video’s first, local original film, Gangs of Lagos was simply unmissable! The agency launched a fully loaded, action-packed multi-city marketing communications campaign for the first, local original film on Prime Video. Complementary to the film’s action genre, the marketing campaign kicked-off with thrilling buzz on social media, an exciting OOH street takeover and a Lagos themed premiere night attended by the Gangs of Lagos star-studded cast as well as a host of Nollywood’s finest.
As the iconic ‘Lagos-yellow inspired’ Gangs of Lagos posters dominated everyone’s social media timelines, the film’s buzz heightened with the launch of the first-ever mounting of the biggest billboard in the world, the mammoth billboard overseeing West Africa’s longest bridge, the third mainland bridge.
Strategically located for the viewing eyes of Lagos commuters, the striking Gangs of Lagos billboard was undeniably the talk of town as it teased audiences with the film’s release date. With a promise by Amazon Prime to bring Nigerians premium, quality content, it’s certainly clear that their advertising will also parallel all the excitement and entertainment in store for Nigerian consumers too.
In addition to working with Prime Video to bring the Gangs of Lagos to Nigerians amidst breath-catching creativity and fan-fare, the popular global on-demand subscription video’s creative advertising agency, Insight Publicis is working round the clock to drive impactful and meaningful storytelling for Prime Video in Nigeria.