One of Nigeria’s brightest advertising eggheads and chief executive officer of Commstrat Association Group, Hakeem Adenekan, has been reportedly passed in the early hour of this morning, Monday November 11th, 2020 in Lagos Nigeria.
Adenekan, who started Commstrat in 2002, had remained a prominent name in the advertising industry in Nigeria till date. He had been reported ill for a while prior to his death today.
The Group Chief Executive Officer at Commstrat Associates Group whose story is one wrapped in multiple folds, has played in core advertising, event management , public relations and brand management.
Disclosing his death to 789marketing.ng, Gani Kayode Balogun, a media practitioner said, “I didn’t believe it until I reached out to his brother abroad. It is huge lost to the industry and the entire country.”
While describing Adenekan, his former staff, Michael Igagha Williams, CEO/Lead Creative Officer at Gogaga Ideas said, “Mr. Hakeem is not just a boss to me, he is a team leader and team player per excellence; his leadership qualities stands out amongst CEOs I been honored to have worked with so far in my career, he is an extraordinarily humble and honest man yet inspirational, motivational and result oriented.”
The alumnus of Pan African University also attended Ogun State Polytechnic and University of Navarra in his course of seeking knowledge.
The Abeokuta born adman established the Above The Line (Commstrat) and Below The Line (Cross Marketing), both companies managed some of lucrative brands in the early 2000 and became agencies to be reckon with in the industry then.