BBDO West Africa has emerged as Stanbic IBTC Holdings Plc, a member of Standard Bank Group new creative agency. A statement said BBDO, whose appointment takes effect from January 2020, emerged as a result of its performance in a pitch process which involved other creative agencies.

Speaking on the selection of BBDO, Bridget Oyefeso-Odusami, Head, Marketing and Communications, Stanbic IBTC said in the statement  “It gives me great pleasure to formally welcome BBDO West Africa to Stanbic IBTC as the Group’s new creative agency. We look forward to a mutually beneficial relationship which will further propel the status of Stanbic IBTC Holdings PLC as the leading end-to-end provider of financial services subsidiaries.

Igbo Amadi-Obi, CEO, BBDO West Africa, said about the agency’s appointment: “We are excited to have emerged from a line-up of some of the biggest and most reputed agencies in Nigeria”.