As part of effort to make the 2018 Loeries edition bigger and better, The Loeries, Africa Middle East one of the Africa’s largest gathering of creatives and organisers of the prestigious Loeries Creative Week, has appointed Nigeria’s most consistent brands and marketing magazine, Brand Communicator, as its Media Partner in Nigeria.
This year’s edition of the Loeries Creative Week takes place from Monday 13th to Sunday 19th August 2018 in Durban, South Africa. The event recognises rewards, inspires and fosters creative excellence in the advertising and brand communication industry in Africa and the Middle East.
In a letter signed by Leories representative and Pan African agency, Lingo Communication, it states that Brand Communicator will embark on publicity drive for the award in Nigeria. The partnership involves Pre-Loeries coverage, coverage during the Creative Week and Post-event coverage using advert placement and editorial content on its magazine and online media to disseminate the news about the event.
Responding to the appointment, Mr. Joshua Ajayi, Publisher/ Chief Executive Officer of the magazine said the company is delighted about the appointment and will not rest on its oars in delivering quality brands and marketing reportage, adding that it will do its utmost best to project the image of Leories positively in the country by giving it wide coverage before, during and after the event for more Nigerian agencies to participate in the creativity showcase.
“At Brand Communicator, we are passionate and dedicated to what we do. This partnership reinforces our leadership in Brands and marketing reportage in the country and it will spur us to do more for our esteem readers.”
Brand Communicator Magazine has won several accolades for its extra ordinary reportage of Integrated Marketing Communication (IMC) industry stories.
It was awarded the prestigious LaPRIGA PR Magazine of the Year Award (Print) by the Nigerian Institute of Public Relations (NIPR), Lagos State chapter in 2017 for its commitment to upholding the highest professional standard in publishing and journalism. Similarly, It was honoured as First runners-up at 2017 edition of Sustainability Enterprise and Responsibility Awards (SERAs Awards) for its consistent coverage and thorough reportage on Corporate Social Responsibility in Nigeria.
Loeries for over 40 years has been the highest accolade for creativity and innovation in the continent. It promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
It is also the biggest creative gathering in the region. Loeries Creative Week brings together the best innovative minds for a festival that offers networking, creative inspiration and the recognition of great work.