The immediate past acting Registrar/Chief Executive Officer of Advertising Practitioners Council of Nigeria, APCON, Mrs. Ijedi Iyoha has revealed that the biggest challenge she faced at the apex regulatory body in the integrated marketing communication in Nigeria was the lack of APCON council.

She disclosed this in an exclusive chat with after the federal government announced Dr. Olalekan Fadolapo a substantive registrar/chief executive officer of APCON.

She said, “Navigating the tides of supervising the activities of industry and carrying out our statutory mandates without a subsisting Governing Council was a major challenge encountered.”

Describing her time as acting registrar, Mrs. Iyoha said, “It has been a worthwhile experience for me to act on that capacity. The industry is a vast and interesting sector of the economy with peculiar challenges.”

“I will adjudge my tenure as a successful one, thanks to the very tremendous support I received from the Honourable Minister of Information and Culture Alhaji Lai Mohammed, the permanent secretary of the Federal Ministry of Information and Culture, Deaconess Grace Gekpe, the management and staff of APCON and all the sectors in the Advertising industry,” she added.

Reacting to the appointment of the Dr. Fadolapo, the immediate past acting registrar stated that “Being the most senior officer in APCON I was appointed to act in the capacity of overseeing the affairs of APCON pending the appointment of a substantive Registrar. It naturally follows that I will revert and continue in the position I was prior to that appointment. I am a career officer,” she enthused..

When asked, if given opportunity again and what she will love to improve upon, she said, “I will continue to build and improve on the works I have done with my team.”

Reacting to the appointment of the substantive CEO, she said “Dr. Fadolapo has for many years been of valuable support to APCON and to the advertising industry in general. I am confident that he will excel in his new role.”

She added that he has in the past worked in various capacities for APCON and has never performed below expectations in any of the duties he has been part of. We are exceedingly delighted that he was found worthy to be appointed the Registrar. He is going to get outstanding support from APCON and advertising stakeholders.”