...To lead growth initiatives

Jumia, the leading e-commerce platform in Africa, has appointed Lere Awokoya as its new Chief Marketing Officer in Nigeria. In his new role, Lere will be responsible for driving growth and customer engagement across the company’s operations.

Prior to his appointment, Lere served as the Head of Brand for Jumia Nigeria, where he oversaw the company’s brand strategy and execution.

With his extensive experience in marketing and branding, Lere is well-positioned to lead Jumia’s marketing efforts and help the company achieve its strategic goals. He has also previously worked with Betway and Moet Hennessy.

I am honoured to be promoted and grateful for the recognition of my contributions to the company,” said Lere. “I am excited to take on new challenges and continue working towards Jumia’s mission of improving people’s lives by providing for their everyday needs. I am motivated to work even harder and exceed expectations in my new role”.

Jumia is the top e-commerce platform in Africa, with its shares listed on the New York Stock Exchange. It provides a comprehensive range of products and services, such as Jumia Pay, Jumia Food, Jumia Party, Jumia Travel, and Jumia Logistics, to customers across Nigeria and the entire African continent.

Under Lere’s leadership in marketing, the company is well-positioned to maintain its upward growth trend and solidify its status as a top player in the industry.

“We are thrilled to have Lere as our new Chief Marketing Officer,” said Massimiliano Spalazzi, CEO of Jumia Nigeria. “Lere has been instrumental in shaping our brand and driving customer engagement, and we are confident that he will continue to deliver exceptional results in his new role.”

With 11 years of experience, Lere holds a Bachelor’s and Master’s degree in Management and Strategy from Aston University in Birmingham, UK, and has a proven track record of introducing and developing global brands in regional and domestic markets.