..As brand unveiled new heart-shape logo
Again, the Cussons Baby’s promotional flagship platform, Cussons Baby Moments lived up to expectations over the weekend as Oritsejolomisan Nina Grant defeated over 500 babies who entered for the season 3 of the competition to emerge winner.
Nina Grant won for herself the N1million educational grant grand prize, Cussons Baby products, a smart learning tablet, shopping voucher and Thermocool refrigerator.
Baby Nina was closely followed by Similola Alexis Onabanjo and Obianamma Adele Anammah who emerged first and second runners up respectively. Baby Simisola won N500,000, Cussons Baby products, shopping voucher, a smart learning tablet, and a Thermocool generator while Anammah won N250, 000, Cussons Baby products, a smart learning tablet, shopping voucher, and a Thermocool microwave. Other 20 babies who made it to the semi-final stage were also rewarded with shopping vouchers and Cussons Baby products.
Prizes were also presented to deserving babies in the special category segment. Obiajulu Obiabaka won the ‘Baby Ttrendy’ Award, Kanyitochukwu Uche-Anyanwu won the ‘Baby Gat Swag’ Award, Oritsejolomisan Nina Grant won the ‘Toothy Smile’ award, while Tioluwanimi Martins Adetunji won the ‘Best Costume’ award. All category winners went home with Cussons Baby Products, smart learning tablets and shopping vouchers.
The winner’s elated mother; Mrs. Eraromena Grant, said that though she entered the competition, the family was able to use all manner of communication to drive traffic to Nina Grant’s picture link on the Cussons Baby website hence her ability to qualify for the top 50.
She explains: “I never thought she was going to win because I entered the competition late, I started canvassing for votes first week of January, so I started pushing my friends, family, colleagues and everyone I know. My sister in America even had to print fliers for her, so my baby went viral; she was everywhere, on the Instagram, twitter, Facebook and all over social media.”
It was a double celebration for the brand as Cussons Baby used the platform to unveil its new logo.
Speaking on the consistency of the initiative, the Managing Director Family Care PZ Cussons, Alex Goma said “I think we see the initiative grow. It offers parents the opportunity to share and celebrate their babies amazing moments. We believe that it is the right thing because babies are about love and heart.”
On the new logo, Goma said “It’s all about the emotion; actually the insight for us is that everything the parent or the mother does comes out of love and that is what the heart is all about.”