WPP Open X, the holding company’s agency dedicated to its Coca-Cola Company business, has appointed former CP+B CEO Andrew Keller to the post of Global Chief Creative Officer.
In his new role, Keller will be responsible for the creative vision and output across WPP Open X, which the company created after being named the beverage giant’s Global Marketing Network partner in November 2021.
Keller joins from Facebook parent Meta where he was most recently vice president of creative and experiential.
Keller will be based in Atlanta reporting to Laurent Ezekiel, Global CEO of WPP Open X, and Rob Reilly, WPP’s Global Chief Creative Officer.
“To create industry-shaping ideas and transformative experiences for a company like Coca-Cola is a career-defining opportunity and having worked both at creative agencies and tech companies, I am more convinced than ever that creativity is the single most important ingredient for value creation,” stated Keller.
Keller will join the WPP Open X executive team and chair the Creative Council comprised of creative leaders from WPP agencies working across the Coca-Cola Co. portfolio of brands.
Keller spent the first 18 years of his career with creative agency CP+B, starting as an art director and rising to Chief Executive Officer and Chief Creative Officer of the agency. He led numerous accounts including Burger King, MINI, Domino’s and American Express.
In 2016 Keller joined Facebook as Global Creative Director where he led Creative across Meta’s Global Accounts and Agencies team. Most recently, as VP of Creative and Experiential, he more than doubled the size of Meta’s social and web channels and launched programs and shows like #BuyBlack Friday and Good Ideas Deserve To Be Found. During his tenure he also led the creative launch of the Meta rebrand and metaverse for the business audience and oversaw creative for Meta’s Cannes presence.
With over two decades of experience in advertising, Keller’s work has won numerous accolades including the three Titanium Grand Prix Lions. He has served as the Chair of the Cannes Mobile Jury and on several other industry award juries including Andy’s, CLIO, LIA, One Show, D&AD, AICP Awards, Communication Arts, among others.